Is Kid Cudi ever happy?
Earlier this month, the seemingly always-beleaguered former emcee released his fifth studio album, Speedin' Bullet 2 Heaven. That's exciting, right? Unfortunately, the alt-folk-rock album, which Cudi railed on iTunes for being mistakenly labeled as a "hip-hop/rap" release, tallied meager first week sales of 19,365 equivalent units. That's not as exciting.
On Monday, a week removed from learning that his fans clearly aren't fans of his new musical ventures that are light years removed from hip-hop, Cudi went on one of his patented Twitter rants. His stated goal was to "address this madness," which fans probably didn't see coming given there were no signs prior to the Tweet-burst that any lunacy was occuring.
It's unclear who Cudi is talking about when he asks fans to "watch these lil rappin' ass n*ggas" - fans have speculated Lupe Fiasco and Travi$ Scott - but what is clear is that if Cudi was truly comfortable in his own skin and with the music that he's currently making, he wouldn't have felt the need to address the idea of biters on Twitter. This unbecoming behavior has become a pattern over the last year.
Losing fan interest by releasing a substandard project in a genre that is outside of the fanbase you've built over eight years is a business decision Cudi clearly felt comfortable making prior to the release of his new LP, but is he prepared to lose the support of his peers in the industry?
With a holier than thou attitude (his name on Twitter is now "The Chosen One") and a pretentious social media plan he should be.
[by DJ Z, who finds it hard to believe anyone could like the person Kid Cudi has become. Image via Twitter.]