Iggy Azalea's Mad Her Label Isn't Supporting Her Mediocre New Single - DJBooth

Iggy Azalea's Mad Her Label Isn't Supporting Her Mediocre New Single

"They expect me to find a pop star to wack onto a radio friendly song with me rapping the verses. That's what THEY want."
Author:
Publish date:

It's the question nobody's been wanting the answer to: Where's Iggy Azalea been?

Since “Fancy” stopped being played everywhere all the time, Iggy Azalea has been almost shocking silent. It seems like just yesterday she dropped her debut album, The New Classic, and vaulted to the top of both mainstream music and every hip-hop related debate imaginable, but amazingly it was almost two years ago. 2015 came and went without the release of a single new record and the only time she made waves on social media was that one Vine video. You know the one.

Going a year and a half without a releasing new material is a long time, especially for someone who was riding high with three top-ten hits in 2014. 

Well, as it turns out, she did recently return from her hiatus and release a new single, “Azillion,” but it garnered all the buzz of a dead bumblebee. There has been little to no reaction to the new song, and her label's apparently in no mood to spend money pushing what they feel is a dud. 

As a result, according to the Virgin EMI-signee, the label (specifically its president Ted Cockle), is refusing to let her shoot a video for the “single” and she may be looking to move over to Def Jam full-time.

It's rare that I'd take a label's side over an artist's, but in this case, I'm with the giant faceless corporation. They're running a business, and Iggy can't accept Clear Channel's help in making her a star and then complain that the same music industry machine isn't granting her artistic freedom.

Also, that last tweet made me audibly laugh.

How could the label, which is focused on creating marketable music, have gotten it in their heads that Iggy's better off rapping verses with a catchy hook from a pop star? I wonder where they could have gotten the idea that's the formula for success? Hmmm. Oh yeah, that's right. ALL OF YOUR MOST POPULAR SONGS.  

Recently Yoh asked if the one hit wonder still exists and Iggy is out to prove it truly does. With a lack of support from both her label and radio, it looks like Iggy Azalea’s career is in serious jeopardy.

Related