Today, for over an hour, the world stopped spinning. At least it sure felt like it.
Kanye tends to have that effect.
Starting at 4 PM EST, Mr. West did what he does best by putting on a massive production to premiere his new clothing line and his new album, The Life Of Pablo. Madison Square Garden is hallowed ground in hip-hop, a venue where rappers dream of playing from the moment they pic up a microphone for the first time. Kanye? He put on an album listening session turned aux chord battle like it was a club or pop up shop.
Those of us who couldn't attend the live event had the option to stream Yeezy Season 3 via TIDAL, that is assuming you were lucky enough to enjoy the live feed without it constantly buffering.
Evidently the vast majority of Kanye fans have a great Internet connection and are super tech savvy (lowing the HD quality to 240p was the trick) because the viewership numbers are pretty staggering. According to a TIDAL press release, the live stream garnered 20 million viewers. That number was also reported by Def Jam in a recent tweet.
Man, it must be hard to be humble when you're stunting on every computer in America.
Yeezy Season was a grand spectacle, we already knew that, but now we have some actual numbers to back it up. Twenty million?! That is quite an impressive number regardless of qualifiers, but for a Thursday afternoon? Even more impressive.
When you think about it, the real number of viewers is likely much higher. Are they counting all the people at MSG? What about people watching on Periscope or in theaters around the globe? With the album still under lock and key, and the lack of a retail release date, for now the TIDAL stream is really the only quantifiable way to determine the success of today's grand endeavor.
Whether or not you like the man or the music, it’s hard to argue this wasn’t a success. Yeezy season is most definitely in full effect.