Updated:
Original:

Future's Taliban Gang Censored in Taylor Swift & Apple's New "Jumpman" Commercial

Future reps Taliban Gang, Drake reps Taliban Gang, Jonah Hill shouted then out on "SNL," but the gang didn't make it past the Apple censors.
DJBooth_logo2x

By now most of the Internet has witnessed Taylor Swift’s star studded role in Apple Music’s latest commercial, a short viral clip featuring America's sweetheart on a treadmill, running and rapping to Future and Drake’s “Jumpman.” Some might call the clip hilarious and others might consider Taylor’s rendition rather cringing, but I'd like to think the commercial is a combination of both, hilariously cringeworthy.

The most interesting part of the commercial is what didn't make it into the clip. 

RECOMMENDED ARTICLES

lofi-july-16x9

10 Best Lo-Fi Rap Songs Released In July

Vince Staples, The Alchemist, and more had the best lo-fi rap songs on Audiomack for July.

am-world-roundup-16x9-723

5 New Albums You Need to Hear This Week

EST Gee, Dave, Yung Bleu, Chiiild, and Lil Moe 6Blocka and Rooga all have albums you need to hear this week on Audiomack.

30deep-social-16x9-1

Welcome to 30 Deep Grimeyy’s Darkly Comic World

St. Louis' 30 Deep Grimeyy has a penchant for telling the whole truth, even when it’s messy. He breaks it down for Audiomack World.

Taylor falls from the treadmill in the midst of her gym flow before the entire song is rapped, but you might notice a small change at the beginning. She doesn’t repeat Future’s warning of the consequences that come with Metro Boomin’s lack of trust but included Drake's "Halloween" ad-lib - minus the part where “Taliban” should be. There was clearly an intentional decision made to edit out the nod toward Future’s mysterious Taliban Gang, which is lowkey becoming the most popular, most unknown gang in the world.  

When “Jumpman” started taking off we did a bit of investigating trying to discover the origins and Future’s connection to the Taliban Gang he is now constantly repping. Was it an actual actual gang? A reference to the terrorist group? A new collective Future's building? Despite some serious digging we're still not quite sure. There is a very real former gang in Atlanta that called themselves Taliban Hit Squad, but Future has never acknowledged as being a part of it. Regardless, as obviously willing as they are to cash in on hip-hop culture, a giant corporation like Apple and a gaint pop-star like Taylor wasn't taking any chances, Taliban Gang got the axe. 

Personally, I was looking forward to Taylor being the next celebrity to accidentally put on for the gang. Jonah Hill didn't display any such hesitation when he said it during his nationally televised performance of “Jumpman” with Future on SNL, and the line isn'tedited out on the radio version of "Jumpman," but Apple and Taylor made sure to silence that part of the song.

One day we'll find out the truth behind Taliban Gang, but in the meantime watching celebrities either endorse or run from the line is our new favorite game. Enjoy. 

By Yoh, aka Southside Yoh, aka @Yoh31. Taylor Swift image via YouTube, Future via Instagram.

Related

DJBooth_logo2x

Lil Wayne Stars in SB Commercial, Finally Goes Full Mainstream

You haven't made it until you're in a Super Bowl ad, and after more than a decade in the game, Weezy's finally made it.

DJBooth_logo2x

Reports: Apple to Announce Streaming Service With Drake as DJ

Apple's streaming service is on the way, reportedly complete with a Drake DJ gig. Is Tidal in trouble?

DJBooth_logo2x

New Study Says Kanye's Less Influential Than Taylor Swift, Studies Are Dumb

Most Americans polled think Kanye is less influential than Swift and find Yeezy highly offensive. Most Americans are dumb.

DJBooth_logo2x

Eminem Will Be First Interview on Apple Music's Beats 1 Station

Apple turns to the Rap God in their big to win the streaming wars.

DJBooth_logo2x

Drake to Release Album Through Newly Revealed Apple Music & Connect

Drake reveals his upcoming album will drop via Apple Music and Connect.

DJBooth_logo2x

Jay Electronica Pretends to Rap in New Toyota Car Commercial

While we continue to wait for a new album, Toyota taps Jay Elect to fake-rap in their new commercial.