Chance the Rapper reps as hard for Chicago as anyone, and it looks like his loyalty to his native land may soon pay off.
According to an ESPN report, Chance is close to signing a potential deal with the Chicago White Sox that would make him a club ambassador and pay him to help market the team to younger fans.
White Sox senior vice president of sales and marketing, Brooks Boyer, declined to confirm any larger deal with Chance when asked by ESPN's Darren Rovell but did praise Chano's ability to reach a coveted audience for the team. "We want to talk to those who are even younger, he said, "to develop interest from the Hispanic and the African-American markets. Chance resonates with them."
Evidence of the team's closeness to Mr. Bennett is already apparent as Chance is slated to throw out the first pitch opening day at an upcoming game, narrates a new intro video for the team and has designed a new limited edition hat that draws on his own "SOX"/Social Experiment logo.
If the deal does become official it would become only the second of its kind in sports, following Drake's similar arrangement with the Toronto Raptors. Where the two artists deviate, though, is that while Drake is signed to Young Money which is signed to Cash Money which is signed to Universal Music Group, Chano is truly independent. So while I may be a fan of the other color Sox, I'm a huge fan of Chance making such major moves his way. I told you lyrical rap pays.
Now about that new album dropping this month...