Pusha T Wrote the McDonald's "I'm Lovin' It" Jingle

Ready to have your mind blown? The godfather of cocaine rap wrote one of the most popular commercial jingles of all-time.
Author:
Updated:
Original:
DJBooth_logo2x

It's 2003, maybe 2002. As an enterprising Redditer pointed out, longtime hip-hop exec Steve Stoute had recently launched his own ad agency, Translation (as in translating hip-hop culture for mainstream America) and one of his first major clients is McDonald's. The global burger giant wants to update its image, get younger, fresher, and Stoute's tasked with introducing a new jingle to the world. 

Stoute brings in Justin Timberlake, who at the time was at Peak Justin Timberlake, to sing the jingle, and given that the Neptunes had just produced half of JT's solo debut album and their bright sonic style, Pharrell's the obvious choice to produce. Stay with me now.

So, it's 2003 and Pharrell Williams is working on a song. He needs a songwriter. Who's grindin right by his side at that time who could put pen to paper? That's right, King motherfucking Push wrote one of the most memorable commercial jingles of all-time. 

Forget anonymous drug dealers, writing a commercial jingle that goes on to run for over a decade is how you really end up with millions in the ceiling. 

I feel safe assuming that, like the Hot 97 crew, your mind was blown by this information. Mine too. But after a very serious and intensive journalistic investigation (aka scrolling through YouTube) I learned that this is far from breaking news. The original 2003 ad also featured an extended, minute long version of the song complete with en fuego verses from Pusha, whose voice at the time would have been essentially unrecognizable to most of America. The vast majority of people who ever even saw the full spot must have just written him off as "some random rapper."

Ready to have your mind blown again? 

Holy...sweet...baby...Jesus.

A young Pusha spitting bars about the power of a Big Mac to relieve the stress of a hard day at work is a real thing that really happened in real life. In retrospect, we always should have known though. What better way to ensure your four-year-old niece is familiar with the feeling of Chinchilla than some good ol' fashioned commercial writing?

Related

DJBooth_logo2x

Pusha T Unveils New Ad-Lib on "Drug Dealers Anonymous" & I'm Freaking Out

Pusha just replaced the greatest ad-lib in hip-hop history with a watered-down version and I'm trying not to panic.

DJBooth_logo2x

J. Cole's "2014 Forest Hills Drive" is Now Double Platinum

Numbers don't lie, and the numbers now say J. Cole is one of the most commercially popular rappers of his generation.

Pusha T, Pharrell Williams, 2019

What Pharrell Taught Pusha-T

"Man, be a risk taker, number one, but also be identifiable."

DJBooth_logo2x

Pusha T Says "I Don't Think Lyricism in Hip Hop Goes Out of Style"

While the internet bickers about "trap" vs. "lyrical" hip-hop Pusha T comes through with some wise words about balancing the two.

DJBooth_logo2x

A Drake vs Pusha-T Battle Would Inevitably End in a Victorious Drake

We hate to admit it, but Drake’s popularity is too much for Pusha T’s pen.

DJBooth_logo2x

Clipse Broke Up Because No Malice Couldn't Handle Pressure From the Feds

No Malice didn't leave Clipse because of rap, he left because he was going to end up dead or in jail.