An already eventful 2016 for Kanye West and his fans just became a bit more eventful.
After rumors began to swirl earlier this week, thanks to a few Instagram posts by Fonzworth Bentley, Kanye confirmed this morning, while appearing as a guest on Big Boy's 92.3 morning show, that Cruel Winter is very much a real thing and that the album is done, save for some final mixing and mastering.
As for the real Holy Sh*t part of the program, that came when Big Boy pressed play on the universal premiere of "Champions (Round & Round)," the massive first single off the upcoming sequel to Cruel Summer. Let's just say the return of G.O.O.D Fridays is in full effect.
Kanye refused to share the names of the song's featured guests before the record was played, which made the listening experience feel like reaching inside a grab bag as a kid -- you didn't know what you were going to find next.
What exactly was found inside Ye's grab bag? How about Quavo of Migos, Travis Scott, a fresh out the pen Gucci Mane (who makes not one, but two appearances on the record), 2 Chainz, Big Sean, who delivered the most rewind-worthy verse on the track, Yo Gotti and Desiigner.
yvngxchris Went From Recording on Earbuds to Viral Star
Rapper yvngxchris started off making songs on iPhone earbuds. Now, he's signed and constantly going viral.
Lost in the magnetism of the enormity of the record itself is Kanye revealing in his verse that he is "fresh out of debt," meaning he no longer needs Mark Zuckerberg's help to bail him out. Phew. What a relief.
Setting aside the fact that West unleashed the first single from an album entitled Cruel Winter just 17 days before the start of summer, "Champions" feels and sounds like a record that will make noise for months to come and the reason we started this series.
G.O.O.D Music already notched a win earlier this week when Pusha T released his Jay Z-assisted new single, "Drug Dealers Anonymous," but Kanye and co. aren't about to rest on their laurels. Lucky us.
Update: Travis Scott just shared on Twitter that "Champions" is a record he wrote three years ago and had no plans to release, but Kanye resurrected it.
By DJ Z, who is shocked this wasn't a TIDAL exclusive.