They say that revenge is a dish best served cold, and now Swae Lee and Slim Jxmmi can serve up that revenge on a platinum dish.
Rae Sremmurd's debut album SremmLife has just been certified platinum by the RIAA in a wave of certifications that also included ScHoolboy Q's Oxymoron reaching platinum status. The milestone is a far cry from the initial reaction to the album's sales, which only sold 34,000 copies first week, further showing how the RIAA's rule changes to more heavily include streaming have dramatically altered how album success is measured.
SremmLife, released January 6, 2015, was a singles driven album - "No Type" has been certified triple platinum and "Come Get Her," "Throw Some Mo" and "This Could Be Us" have all sold one million copies each - that clearly wasn't geared towards to the over-30 crowd. But with with its playful, "turn up" jams like "No Flex Zone" they found an audience with a youthful rap movement who was more about Swae Lee than Tracey Lee (Did you know this dude is now an entertainment lawyer?).
That didn't stop SremmLife from receiving plenty of pushback, most prominently from Hot 97's Ebro, who hammered the duo for weeks in questioning their musical ability, and former in-house scribe Lucas G, who wrote the DJBooth review of SremmLife, and echoed how many people felt after listening to the group's debut album:
This album makes me feel hungover, and as I grow closer to 30, hangovers are brutal. Aside from a few moments (that we will get to) this album had me feeling like I was in line at Starbucks after a night of drinking and wanted to combust rather than face another minute of being brutally and oppressively hungover.
Critics, or just those who don't particularly feel their music, rightfully won't have their minds changed by a platinum album, but that plaque does mean the group's impact and success just can't be denied.
Rae Sremmurd's new album, the appropriately titled SremmLife 2 (because why mess with what's working?), is expected to be released August 12, 2016, and features appearances by Lil Jon, Juicy J and Kodak Black, with production contributions from Swae Lee, The Martianz and (of course) Mike WiLL Made-It.
By @brokencool, native Torontonian
Photo Credit: Gunner Stahl