“Rich Boy sellin…,” three words that will still ignite a party despite being attached to a hit song that is now a decade old.
“Throw Some D’s,” I remember a time when you couldn’t cut on the radio without hearing that thick Mobile, Alabama drawl buying a new Cadillac with Daytons to match. I remember turning on B.E.T., seeing the video full of whips sitting on the most gaudy rims. Ringtones were blaring up and down hallways filling ears about Peter Pan seats and hitting draws. I can only imagine how clubs used to erupt when the beat first drops. A single that was undeniably one of the biggest songs during its height.
When music is released there’s always chatter about if the music will be something we talk about for years to come. You can never truly tell in the moment what music will truly stand the test of time, we can have discussions, but until the calendars are hung and replaced year after year we can never truly know. It’s been 10 years, enough time has passed to say that not only did Rich Boy drop a hit song, but a classic single with “Throw Some D’s.”
Alabama doesn’t produce rap stars in the same way as Georgia. Even though a few hours separate the two Southern states, there hasn’t been a big boom of talent out of Alabama that has the entire industry watching. I think that’s why Rich Boy was such a big deal at the time. A fairly new rap artist from Alabama that was aligned with Atlanta’s own Polow Da Don. Polow had already proved he could make hits with Ciara, Ludacris, Jamie Foxx and Fergie but this was a rapper (and producer) that wasn’t well known under his wing. A good producer can make a hit song with a famous rapper but to be a famous producer and make a hit song with someone unknown shows that you have an ear for what’s next, and at the time it really looked as if Rich Boy would be the next big star. When you have a top ten song in the country the spotlight is glaring down upon you. Rich Boy and Polow got it right the first time, and although they would never recreate the success of “Throw Some D’s,” to have one hit song is better than having none at all.
It feels like a very distant yesterday when rappers were infatuated with old-school cars and big rims. “Throw Some D’s” was one of the last, true representations of that car culture in the mainstream. After Chamillionaire’s “Ridin Dirty” I can’t think of another song that was centered around the purchase of a vehicle and the expensive accessories that has had Rich Boy’s success after 2007(Dorrough's "Ice Cream Paint Job" is an honorable mention). Rappers aren’t boasting about their 10 thousand dollar wheels and unnecessary suicide doors on cars that aren’t Lamborghinis. In an industry full of phases, Rich Boy came in at the very end of raps phase with rims, especially Sprewell rims. Rims still matter, cars will forever be a subject in the music and put on display in music videos, but the height of their popularity came when George W. Bush was still in office. I also think it’s worth noting that MTV’s Pimp My Ride ended in 2007, a symbol of an era’s end.
Rich Boy wasn’t a masterful lyricist but he was a good rapper. Just like Desiigner’s “Panda,” he delivered a song that’s so widely popular it attracted other rappers. Lil Wayne’s “Put Some Keys On That” is another example that immediately comes to mind. Mixtape Weezy demolished the song with four minutes of punchlines that we will surely be quoting for years to come. Andre 3000’s appearance on the official remix was during his legendary remix run. After gracing DJ Unk’s “Walk It Out,” Lloyd's “You” and Jay Z’s “30 Something” appearing on “Throw Some D’s” was just another moment in the long line of moments that made us want a full-length Three Stacks album. The most legendary remix, however, came from Kanye West. The song starts with Ye admitting that he’s not into rims, if he was going to spend money on D’s it would be a different kind of D. Flipping the concept on its head, only Kanye could make such a hilariously immature version and it becomes a viral sensation.
Rich Boy had other records: "Boy Looka Here,” “And I Love You,” "Ghetto Rich,” “Drop” and “Good Things,” sadly none of these songs had the reach and commercial success of “Throw Some D’s.” Since he only had one true hit, he’ll forever be looked at as a one-hit-wonder despite delivering much more beyond the surface. He hasn’t stopped rapping, last year he released an album called Featuring. There’s just little attention surrounding Rich Boy these days. It happens.
In an industry full of phases, we moved on to new artists and their hit songs. Even if he never produces another song of “Throw Some D’s” caliber, there’s no denying that it's a record that truly exploded and will be remembered for a very long time. Rich Boy will always be connected to the song, connected to that moment, a moment most of us will never forget. If you haven’t played it in a while, here’s your chance to take it back to 2006 one more time.
By Yoh, aka Throw Some Yoh's, aka @Yoh31