Birdman Says Singing Rappers F*cked Up The Game

Is sing-rap a fad or is it here to stay? Birdman believes it's "a new wave."
Author:
Updated:
Original:
DJBooth_logo2x

Sing-rap. A quick Google search of the term will reveal some 1.8 million+ results against what has become the order of the day in music. Whether it's Fetty Wap's "Trap Queen," Kevin Gates "Really Really" or Drizzy's brand of Caribbean-inspired 6ix soul, the collision of rapping and singing, while not new, has never been more popular.

In a recent interview with Billboard, Cash Money head honcho and fake oil tycoon Bryan "Birdman" Williams shared somewhat surprising thoughts on the sing-rap phenomenon:

I’m asking these young n---as, "What the f--k is this new R&B? Y’all n---as rapping and singing?"  Shit changed for real. Now, you got rap n---as that are singing. They really f--k the game up. It’s a new wave.

First, why is Birdman so surprised at this "new" phenomenon? The success of his very own Cash Money Records over the past six years can largely be attributed to artists (and singles) that have made sing-rap the anchor of the music: Drake's "Over," Nicki Minaj's "Starships," Lil Wayne's "How To Love." This is undoubtedly why Birdman chased after and co-signed Young Thug.

As for the movement, or wave, it's showing no signs of slowing down. Take Post Malone for example. Here's a young artist who, after the runaway success of his sing-songy "White Iverson" single, saw so much potential in the sing-rap genre that he picked up the same guitar he used to strum on YouTube before he signed with Republic and replicated the formula for his latest single, "Go Flex."

Birdman is right about one thing; shit has indeed changed. And with new entrants in the game like Lil' Yachty, Lil' Uzi Vert and Toronto's own Tory Lanez making melodic waves ripple through your speakers, it would seem that the sing-rap genre is only heating up.

By @brokencool, a guy from Toronto who can't sing or rap.

Photo Credit: Instagram

Related

DJBooth_logo2x

Apple Music Didn't Sign Cash Money to "Exclusive" Deal, The Internet Lied

Don't believe everything you read on the internet, especially when Birdman is involved.

DJBooth_logo2x

EXCLUSIVE: Read Full Indictment Alleging Birdman & Young Thug Involved in Lil Wayne Shooting

DJBooth exclusively obtained the full indictment of PeeWee Roscoe, naming Birdman & Young Thug as conspirators to kill Lil Wayne.

DJBooth_logo2x

Jay Z Kills Another Verse With "I Got The Keys," The Ruler's Back

After two years of only occasional appearances, Jay's been crushing verse after verse lately. Is it time to throw up the Roc once again?

DJBooth_logo2x

Study Says Drake’s Endorsement of Toronto Worth $3 Billion

We know the value of a Drake co-sign for a rapper, but how much is the 6 God worth to his home city?

DJBooth_logo2x

F*ck Gene Simmons: Washed Up Rocker Says He Can't Wait for Rap to Die

Irrelevant old guy says, "I am looking forward to the death of rap," disses Run-DMC and says hip-hop is just "talking."

DJBooth_logo2x

Did Young Thug & Birdman Actually Plot to Kill Lil Wayne?

We sift through the 17-page indictment to give readers the biggest takeaways from the mindblowing allegations.