Birdman Says Singing Rappers F*cked Up The Game - DJBooth

Birdman Says Singing Rappers F*cked Up The Game

Is sing-rap a fad or is it here to stay? Birdman believes it's "a new wave."
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Sing-rap. A quick Google search of the term will reveal some 1.8 million+ results against what has become the order of the day in music. Whether it's Fetty Wap's "Trap Queen," Kevin Gates "Really Really" or Drizzy's brand of Caribbean-inspired 6ix soul, the collision of rapping and singing, while not new, has never been more popular.

In a recent interview with Billboard, Cash Money head honcho and fake oil tycoon Bryan "Birdman" Williams shared somewhat surprising thoughts on the sing-rap phenomenon:

I’m asking these young n---as, "What the f--k is this new R&B? Y’all n---as rapping and singing?"  Shit changed for real. Now, you got rap n---as that are singing. They really f--k the game up. It’s a new wave.

First, why is Birdman so surprised at this "new" phenomenon? The success of his very own Cash Money Records over the past six years can largely be attributed to artists (and singles) that have made sing-rap the anchor of the music: Drake's "Over," Nicki Minaj's "Starships," Lil Wayne's "How To Love." This is undoubtedly why Birdman chased after and co-signed Young Thug.

As for the movement, or wave, it's showing no signs of slowing down. Take Post Malone for example. Here's a young artist who, after the runaway success of his sing-songy "White Iverson" single, saw so much potential in the sing-rap genre that he picked up the same guitar he used to strum on YouTube before he signed with Republic and replicated the formula for his latest single, "Go Flex."

Birdman is right about one thing; shit has indeed changed. And with new entrants in the game like Lil' Yachty, Lil' Uzi Vert and Toronto's own Tory Lanez making melodic waves ripple through your speakers, it would seem that the sing-rap genre is only heating up.

By @brokencool, a guy from Toronto who can't sing or rap.

Photo Credit: Instagram

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