Big K.R.I.T. is a free man artist.
After spending the past six years at Def Jam, during which time the Meridian, Mississippi native released two full-length albums, Live from the Underground and Cadillactica, K.R.I.T. announced on Tuesday evening that he is no longer signed to the only major label he has ever known:
News of his departure comes on the heels of his surprise #12For12 series, which featured the release of 12 freestyles over a 12 hour period on Tuesday.
It's no secret Big K.R.I.T. was unhappy throughout his tenure at Def Jam, often accusing the label of under-promoting and under-shipping his album releases.
On "King of the South," a self-produced track off 2014's Cadillactica, K.R.I.T. rapped, "Talkin' fourth down, can't throw the ball to Def Jam cause they might fumble," and on bonus track "Let It Show," he very matter-of-factly gave the label the middle finger with the line, "Tell Def Jam run that bread, I don't give a fuck."
When K.R.I.T. released his free mixtape It's Better This Way the following year, he openly shared his plans for the future and in the process proclaimed his value. On standout selection "Can't Be Still," the emcee spit, "And I'ma pimp what I can from Def Jam / Cause I know my worth ain't cheap."
While this move might shock outsiders or those who haven't closely followed his career, anyone who has kept close tabs on Big K.R.I.T. over the past six years knows the writing has been on the wall.
Unlike many major label artists who get comfortable once they've signed a deal, K.R.I.T. never stopped operating as though he was an independent talent. As a result, his transition from Def Jam artist to MULTI (his indie label) head honcho should be smooth sailing.
By DJ Z, who setup the release of K.R.I.T Wuz Here in May 2010.
Photo Credit: Instagram