As originally reported by Billboard, Fetty Wap's self-titled debut album recently passed the one-billion on-demand streams mark.
This monumental accolade, which was achieved late last month, puts Fetty's full-length in exclusive company with only six other albums to reach the milestone: Ed Sheeran's X, Justin Bieber's Purpose, The Weeknd's Beauty Behind The Madness and Drake's last three, non-Future-featured album releases (Views, If You're Reading This It's Too Late and Nothing Was The Same)
Artists, singles and albums rise and fall at lightning speeds in hip-hop, but not long ago, summer 2015 to be exact, Fetty Wap was sitting on top of the industry. His debut album spawned hit singles such as "679," "My Way" and, of course, the monster known as "Trap Queen":
In fact, "Trap Queen" was cemented so strongly into the mainstream that Taylor Swift even came calling and brought out Fetty during her The 1989 World Tour:
Fetty wasn't just on the cusp of "making it," he was there. He made it. But as the buzz died down from his debut heading into 2016, Fetty seemed to lose some of that rocket fuel in the jet pack that was strapped to his back.
Recent singles "Jimmy Choo" and "Wake Up" have both failed to make a real dent on the charts, peaking at 65 and 53 respectively on the Billboard Hot 100, which resulted in Fetty's label, 300 Entertainment, also throwing out "My Environment," "Queen of the Zoo" and the Snoop Dogg-assisted "Westside" in hopes one of them would stick. To date, none of them have. (We should point out the video for "Wake Up" has racked up close to 30 million views on YouTube.) Despite all of these songs following a similar musical formula to his previous hits, Fetty is having a hard time regaining last summer's magic.
It would be easy to pin Fetty Wap's recent (relative) failures on the formulaic nature of his music if it wasn't for the fact that pop/rap artists like Pitbull and Flo Rida have essentially been making the same song for the past eight years with astronomical success each time out.
No one can deny the choke hold on radio and the charts Fetty had in 2015, but his lack of recent success can likely be chalked up to the fact that fans have simply moved on to the other sing-songy rappers of the moment (see Lil' Yachty, Kevin Gates and Post Malone).
Will Fetty find his "Trap Queen" again? The immense pressure created by the success of a Platinum-selling, billion-stream debut could mean the answer is "No." Don't feel bad for Fetty Wap, though, he knows retirement is just around the corner and he's already prepared.
By @brokencool, debut album coming soon.
Photo Credit: Instagram