Anderson .Paak is the first voice you hear when you press play on the intro of Blank Face. When Q appears, his middle finger is up, and the first words heard from TDE’s grooviest gangster are, “This that FUCK the blogs.”
The line comes before Q details his life of underage drinking and smoking, gang banging, and other extremes that he witnessed and experienced while growing up. In context, I see it as Q’s way of painting himself, not trusting some writer to capture the man behind the music. During his career, Q hasn’t had a strenuous rapport with websites, but he did mention in an interview during his album rollout how blogs incorrectly championed the fake Blank Face LP album cover. Being one of the writers who took the bait, I can understand his frustration with how the wrong narrative and misconstrued details can be promoted through the blogs. He wants no confusion about his grandmother sweeping up shell cases, an image that my imagination could never conjure up.
Q’s opening lyric is still a true testament of the times. Throughout the years, rappers have been vocal about their vehement disdain for the internet typists that post music and write articles. Shots and jabs have been thrown on record to people who very rarely get behind a microphone. Sometimes it’s a more general sentiment, sometimes it’s specific, but no site is safe or immune. Rappers get in their feelings, bloggers get in their feelings, it’s simply how the world revolves. This is no different than when journalists that wrote for hip-hop magazines were the targets of rappers outrage. Writers have had altercations in offices, clubs, street corners, even during interviews with artists over things they've written or said. Blogs are what magazines were, bloggers are now the writers, and rappers' animosity has been amplified.
Before Tyler was doing songs with Pharrell, before The Internet was getting nominated for GRAMMY’s, and even before Earl was sent away to Samoa, Odd Future was a collective of rappers trying to get their music heard. Like most up-and-coming artists, they submitted their music to the blogs and felt the frustration of not receiving a post. The pent up frustration turned into malicious barks of rage against blogs—specifically 2Dopeboyz and Nah Right. Bastard, the album that brought Tyler recognition starts with a big fuck you to both the sites. Lyrical shade is thrown on multiple songs, including records from Earl’s acclaimed Earl.
Tyler took things a step further for his Goblin album, securing advertisements on both 2Dope and Nahright by using a picture of Buffalo Bill that would take you to a separate site where his single would play followed by “Fuck 2dopeboyz and Nah Right.” Supposedly the ad was up for three days - the act is devious, childish, and extremely immature, but that was everything Odd Future was in their early days. These were the same kids yelling fuck Steve Harvey for whatever reason. Beyond a tweet and a quote from a 2Dopeboyz post I can’t find, there wasn't a huge response from the blogs. Even though the kids have matured and ceased the antics, you will not find their music on either site. I don’t think a strip club with a naked 90's Janet Jackson could bring Shake and Tyler together.
Donald Glover was only able to make Childish Gambino a successful artistic crossover thanks to the internet. He was someone who built his foundation online and was able to turn it into a career outside of acting. Even though the internet is where his fan base grew, Childish Gambino wasn’t a blog darling. When Pitchfork gave Camp, his debut album, a 1.6 review it was a huge deal. Gambino referenced the low score on his song, “We Ain’t Them” with the line, “And niggas who stopped texting after 1.6.” It should come as no surprise that around this time, Gambino linked up with Turquoise Jeep for the song “Fuck Your Blog.” Turquoise Jeep is known for their parody songs, I don’t know if anyone ever saw them as serious rappers, so it’s already an odd pairing. Gambino raps in his verse, “And my last show was the Camp Tour” dating the verse around Camp the album. It’s not one of Bino’s best moments. His verse is rather awkward, especially the line, “Fuck your blog with a broomstick.” There was another incident with Bino and a blogger back in 2013 when Childish freestyled on Sway In the Morning rapping, “a bunch of DDots wanna talk a lot of shit / But that's cool cause in the real world they really don't exist / It's all because the internet.” I don’t know what caused him to take a shot at D Dot from DDotOmen, but the blogger responded with a diss song called, “ETHERnet” that used a screenshot of Pitchfork’s review as the cover art. This is a moment that might not go down in blog history, it probably shouldn't, but it definitely happened.
Threats from Childish Gambino won’t make your knees knock in fear, but Rick Ross carries a different air of intensity, so it wasn’t laughed off when he rapped, “Fuck a blog dog, ‘cause one day we gone meet.” The lyric rapped on Meek Mill’s “Ima Boss” wasn’t a threat, but showed that Rick Ross wasn’t someone who played thumb wars online. The same man who had to pay DJ Vlad $30K after an altercation wanted it to be known years later that he doesn’t have Twitter fingers. Even if Ross' background as a drug dealer is fabricated, he has adapted to the role of a mafia boss.
Big K.R.I.T has always seemingly been in the good graces of most online publishers; I can’t recall any altercations or big blow ups that would make me think otherwise. Maybe something happened behind the scenes, though, because he did rap, “Look at all that we on, tell them bloggers begone. Fuck whatchu been talkin bout, they couch I put my feet on.” Out of all the diss records toward blogs and bloggers, the Chappelle Show Rick James skit reference puts K.R.I.T above all in my mind.
Kid Cudi is a character. Someone with his record of outspoken moments on the internet is a magnet that attracts blogs and bloggers. He’s literally one outrageous or insightful tweet away from giving the internet plenty to talk about. I wonder if he had the foresight that this would be his future when he rapped, “Fuck the blogs, I’mma tell my story. No matter the phase.” on “Wild’n Cuz I’m Young” that appears on his second album. It is from a similar mindstate that I believe ScHoolboy articulated on “TorcH.” There have been many phases of Cudi, he’s always been one to tell his story, and never needed anyone to say it for him.
From superstars to underground emcees, the list goes on. Nicki Minaj not only said fuck the blogs, but she also said “Fuck all your propaganda,” which has always left me in wondering what she could be referring to. Towkio, a member of Save Money not only said fuck your blog, but your friends, your car, and your brand. During a cypher on their tour bus, Meechy Darko of the Flatbush Zombies let it be known, “Fuck the bloggers brah, most your posts are straight Bologna.” But I think Prodigy of Mobb Deep has everyone beat with his verse on Troy Ave’s “New York City” where he states, “Listen to them journalists, get yourself killed. They ain’t never lived this life, and no near nothin’ bout it. They hide behind aliases and talk rowdy from behind a Macbook, fuck a blog, dawg!”
When I heard French Montana say “Fuck The Blogs” on Khaled's “Pick These Apart” I couldn’t help but laugh. He went from talking about a girl removing her Mac makeup and being laid up in a mansion, but he still felt compelled to insert a nice “Fuck the blogs” before continuing. I’m pretty sure he was referring to all the gossip sites thirsting for information on who Frech spends his nights with. At times it seems that saying “fuck the blogs” is almost like a hashtag, almost automatically throw out like an ad-lib. A phrase that will forever be a part of the coexistence between rappers and the blogs they love and loathe.
As long as rappers are rapping and bloggers are blogging, there will be a big fuck you between them.
By Yoh, aka They Hate Me To, aka @Yoh31