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Damnit Frank: Frank Ocean's "Boys Don't Cry" Didn't Drop Last Night

Whether Ocean trolled us or pulled a Kanye and is making last minute changes, last night was a massive disappointment.
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There's no news, and that's big news. 

In fairness Frank Ocean never technically said that he'd be dropping his new album, Boys Don't Cry, last night. He merely posted a "Date Due" graphic and the words "Boys Don't Cry" on his website with the last date visible July 2016, which we all took to mean the album would finally be arriving in July, although in retrospect it could also be seen as Ocean commenting on his own inability to meet deadlines. 

July came and went and hopes were dashed upon the hard rocks of reality, but when the site updated again earlier this week with a stream of an empty room, with occasional glimpses of a person assumed to be Ocean, and the usually reliable New York Times reporting that the album would be dropping on August 5 via Apple Music, it was back on like a defibrillator.

And so last night the world tuned in, and waited, and waited, and waited. I've never related to a Drake lyric more:  

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"Since my dad used to tell me he was comin' to the house to get me / He ain't show up / Valuable lesson, man I had to grow up."

Who knows what happened, or if anything even happened at all. Frank Ocean doesn't owe us an album, and certainly never promised one would be arriving at all, let alone last night. Maybe his plan to release some sort of art film worked to perfection, but he had to know the expectations that had built up, and to leave us all hanging, without even so much as a tweet or Tumblr post of acknowledgement, borders on cruelty to music lovers. 

As I write this it's nearly 2 AM on the east coast, and I very well may wake up to a world with a new Frank Ocean album in it, but I doubt it. No matter how much you may love him, at some point you've got to stop waiting on the porch for your Dad to come pick you up and go back inside to carry on with your life. 

Goddamnit Frank, you really got me this time. Never again. 

By Nathan S, the managing editor of DJBooth and a hip-hop writer. His beard is awesome. This is his Twitter

Photo Credit: Instagram

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