While there are certainly plenty of benefits to employing a traditional project rollout, and most non-stars would be best served continuing to use this strategy, the era of the surprise rollout has its perks.
Earlier today (August 15), No Panty, a newly-formed, East Coast supergroup, comprised of Joell Ortiz, Bodega Bamz, and Nitty Scott, MC, decided to exercise the latter strategy to both announce their arrival and deliver the surprise release of Westside Highway Story.
Readers are surely familiar with the work of seasoned vet Joell Ortiz and his contributions as 1/4 of another supergroup, Slaughterhouse, while Bamz and Nitty have rapidly earned a name for themselves as preeminent New York flamethrowers over the past five years.
Bodega Bamz has consistently impressed listeners not only with his solo work, but also through collaborations with the A$AP crew and the Flatbush Zombies. Nitty on the other hand has cultivated a sizable indie following and has collaborations with the likes of Kendrick Lamar and Blu under her belt.
As if three incredible emcees forming a lyrical Cerberus wasn’t hype enough, the entirety of Westside Highway Story is produced by the group's lone behind-the-boards member, the great Salaam Remi. A veteran producer of 23 years, Remi is responsible for some of your favorite records from Nas, The Fugees, Amy Winehouse, and countless others.
This project has all the makings of an absolute fire summer soundtrack, now all you need to do is dig into the 13-track summer special.
By Brent Bradley. Follow him on Twitter.