Skip to main content

Danny Brown Spent 70k to Clear Samples For "Atrocity Exhibition"

The Detroit native's new album will be a return to the sound of his critically-acclaimed "XXX" album.
DJBooth_logo2x

Danny Brown, hip-hop's misfit hero, is set to release his brand new album, Atrocity Exhibition, on September 30.

Unlike his last full-length, 2013's Old, which found the Motown native expanding his sound into the electronic realm, Atrocity Exhibition will be a return to the sample-heavy template of 2011's critically-acclaimed XXX.

In a new interview with Rolling Stone, Brown revealed that the decision to lean heavily on samples cost a pretty penny. In total, sample clearance for the album cost Brown and longtime collaborator Paul White $70,000.

"I wanna make timeless stuff, so you're gonna have to spend a couple dollars," Brown told Rolling Stone. "You could have Rolex or you can have a Swatch."

Scroll to Continue

RECOMMENDED ARTICLES

5-Albums-Header--16-

5 New Albums You Need to Hear This Week

Press play on new albums from Wizkid, GloRilla, SleazyWorld Go, Sarkodie, and SoFaygo.

Best-of-the-Week-Header--18-

5 Songs You Need to Hear: Best of the Week

Tap in to the best new songs on Audiomack this week.

5-Albums-Header--15-

5 New Albums You Need to Hear This Week

Drake and 21 Savage, Seyi Vibez, PsychoYP, Surf Gang, and Jucee Froot all have albums you need this week on Audiomack.

According to longtime sample clearance agent Deborah Mannis-Gardner, who has worked with the likes of Drake, Eminem and Kendrick Lamar throughout her 25 year career, artists who craft a sample-heavy album are encouraged to set aside "$100,000 to $150,000 in upfront fees" for sample clearances.

Brown and White spent half that total -- and there's a chance Brown's new label, Warp Records, picked up a portion of the tab -- but they're confident the inclusion of the samples will make a huge difference when listeners hear the final product. "A lot of people cheap. And that's why their music sounds cheap," Brown explained.

In addition to footing the bill for sample clearances, Brown also ran up a tab on guest features as Ab-Soul, B-Real, Earl Sweatshirt and Kendrick Lamar were all hand picked to participate on Atrocity Exhibition.

By DJ Z, who loves to argue with you on Twitter

Photo Credit: Instagram

Related

Header--33-

Polo Perks Is Building a Future From Pieces of the Past

We talk to the Surf Gang artist about microdosing alternative music in his raps.

5-Albums-Header--15-

5 New Albums You Need to Hear This Week

Drake and 21 Savage, Seyi Vibez, PsychoYP, Surf Gang, and Jucee Froot all have albums you need this week on Audiomack.

Header--32-

Bandmanrill Is Bringing the Jersey Vibe Everywhere

Club Godfather Bandmanrill gets real about the sound he's helped pioneer and his debut album.

Header--31-

BIG30 Towers as the ‘Last Man Standing’

The rapper gets real about carrying the torch for Memphis.

am-world-top10-sept-16x9@2x--1-

10 Rappers You Should Know Right Now

Put Yung Sinn, Kenzo B, FCG Heem, Set Da Trend, Allstar JR, and more on your radar.

5-Albums-Header--14-

5 New Albums You Need to Hear This Week

Bella Shmurda, Blaqbonez, Ankhal, Smino, and Bandmanrill all have albums you need this week.