Frank Ocean is a free spirit.
If you forgot about Frank Ocean the free spirit due to his absence the past four years, Endless, Ocean's newly-released visual album, was your friendly reminder. If you didn't watch Endless, however, the same vibe can be felt through the surprise release of visuals for previously-unreleased selection "Nikes."
In it's four minute and 55 second runtime, Ocean takes viewers on a whirlwind journey through love, heartbreak, self-expression, freedom, isolation, happiness and horror. There's a cameo by A$AP Rocky, an adorable dog who can rap and wink and a tremendous amount of nudity. There's breasts, lots of them, buttocks, and one magical vagina that is truly "heaven on Earth." (Oh, and glitter. Lots and lots of glitter.)
Ocean doesn't actually sing until after the three minute marker, but before his butter soft vocals make their first appearance he pays his respects to A$AP Yams, Pimp C and Trayvon Martin, who Ocean raps in his chipmunk vocal "looks just like me."
The video is available for exclusive viewing on Apple Music, but they aren't the only corporation involved. Michelin, the French tire manufacturer, is advertised on several occasions throughout the video. And in addition to its title, "Nikes" adorn the feet of a man sleeping with a blanket over his face on a cot. (Is he dead or just passed out from a heavy night of drinking?)
Between Endless and "Nikes" it's clear Frank wants us to watch as much as he wants us to listen. This song, independent of it's accompanying visuals, just wouldn't work. While musically experimental and exceptionally weird, visually "Nikes" it's stunning.
Nobody knows what to expect from Boys Don't Cry, an album we've been told is still on its way, but one thing is for sure -- we'll probably be doing more than just listening.
By DJ Z, who loves to argue with you on Twitter.
Photo Credit: Apple Music