Drake's Summer Sixteen Tour Took 8 Months of Planning

A veteran booking agent explains what went into booking and scheduling Drizzy's huge summer tour.

In a new interview with Billboard, Brent Smith, a partner at William Morris Endeavor, the world's largest talent agency, revealed that Drake's Summer Sixteen Tour took eight months of planning.

"Drake had this creative vision for the show," explained Smith. "He’s always trying to give the audience something that is one step above."

You can look at the Drake tour and say, "Wow, 60 arenas blew out in an hour," but [Drake managers Future the Prince and Oliver El-Khatib] and I worked on that for eight months, debating every nuance about which city, venue, support.

Similarly, in an interview with E! News before his Saint Pablo Tour kicked off last week in Indianapolis, Kanye West revealed that his current tour took at least eight months of planning, first joking it was 10 years in the making.

While fans are quick to complain when an artist takes longer than expected to release a new, highly-anticipated album, and there was plenty of complaining leading up the April release of Drake's triple-Platinum certified Views, Smith's window into the lead up to Drake's 60-city, three month national tour serves as a reminder that planning, scheduling and booking a tour often begins months, sometimes years, before the music and accompanying visuals can be completed for public consumption. For Drake, that process started five months before Views hit Apple Music. 

Smith also explained that while Drake has decided to avoid booking tour dates at stadiums, calling them "a bad experience for fans," he hasn't ruled them out completely. "Will there come a time when he thinks that creatively he can make it work? Maybe."


By DJ Z, who loves to argue with you on Twitter.

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