Skip to main content

Young Thug Changed His Name, But 'JEFFERY' Sales Remain Flat

Despite a new moniker and controversial album art, first week sales for 'No, My Name Is JEFFERY' are poor.
DJBooth_logo2x

On Tuesday (August 30), HDD published their early first-week sales projections for Young Thug's newly-released commercial mixtape, No, My Name is JEFFERY.

The project, which our own Brendan Varan tabbed as the ATL native's "most compelling work of the year," is projected to sell 33,000 to 37,000 total units, which is made up of 16,000 to 19,000 physical copies and 17,000 to 19,000 stream equivalents. These numbers are on par with Thugger's last commercial mixtape release, April's Slime Season 3 (38,000 sales-plus-streaming).

Despite the best-made plans of 300 Entertainment and it's co-founder Lyor Cohen to shape Young Thug into a more mainstream-friendly artist, including a possibly-permanent-but-most-likely-temporary name change, it appears for the time being that the eccentric buzzmaker will remain a niche artist. While social media enjoyed making fun of and memefying Thug's album artwork, which was not in any way, shape or form "shocking," its inhabitants chose to not purchase or stream the actual music.

Scroll to Continue

RECOMMENDED ARTICLES

5-Albums-Header

5 New Albums You Need to Hear This Week

New albums from Fireboy DML, Pigeons & Planes, ELIO, SANNI, and Baani Sandhu? Audiomack has a breakdown of all the must-hear new releases this week.

Copy-of-Best-of-the-Week-Header--1-

5 Songs You Need to Hear: Best of the Week

Get familiar with new releases from Beyoncé, JAE5, DJ Tunez, NAV, and DOMi and JD Beck.

5-Albums-Header--4-

5 New Albums You Need to Hear This Week

New albums from Doe Boe, Hotboii, Kweku Flick and more? We have a complete rundown of all the new releases you should make time to hear.

No, My Name is JEFFERY is currently projected to be the eighth highest-selling release this week, following debuts from Florida Georgia Line, Barbra Streisand, and Britney Spears. For comparison sake, Frank Ocean's Blonde debuted at No. 1 last week with 278,000 SPS units.

Given his somewhat confusing rap persona, and his apparent mission to strip away gender identity roles, it's possible Thug has already turned away a large swath of music listeners, both inside and out of hip-hop, from giving his music a chance.

Controversy has a history of selling, but in the case of Young Thug's No, My Name is JEFFERY its clear fans aren't buying it.

Related

Copy-of-Best-of-the-Week-Header--1-

5 Songs You Need to Hear: Best of the Week

Get familiar with new releases from Beyoncé, JAE5, DJ Tunez, NAV, and DOMi and JD Beck.

5-Albums-Header--4-

5 New Albums You Need to Hear This Week

New albums from Doe Boe, Hotboii, Kweku Flick and more? We have a complete rundown of all the new releases you should make time to hear.

Best-of-the-Week-Header--4-

5 Songs You Need to Hear: Best of the Week

Tap in to brand new songs from Megan Thee Stallion, Pabi Cooper, Doechii, Nija, and KIRBY.

5-Albums-Header-1

5 New Albums You Need to Hear This Week

Press play on new albums from Tiago PZK, Flo Milli, Icewear Vezzo, Ms Banks, and Reggie & O'Kenneth.

Header

10 Rappers You Should Know Right Now

Tell all your friends about Ken Carson, Strick, Cochise, Dougie B, Lil Kayla, and more. Audiomack introduces you to the rappers who are up next.

Header--18-

“Music Was Going to Be My Way Out”: An Interview With JeriQ

Rising Nigerian artist JeriQ has made his dreams come true. He breaks down his journey for Audiomack World.