Snow Tha Product has not had an easy career by any means. It’s been roughly 10 years since the California-reared emcee decided to turn hip-hop into a living for herself, and the subsequent decade has provided plenty of growing pains and learning experiences.
Being essentially shelved by a major label for three years would be enough to cause anyone to question the game, but Snow has spent her career fighting back - against sexual objectification, as well as relentlessly representing a racial heritage that’s largely overlooked in today’s talks of equality in America.
Musically, Snow has admittedly not been an easy act to market on a mainstream level. However, the majority of that responsibility falls on a broken system - not a lack of talent.
Snow in no way lends herself to sexual objectification, despite countless attempts to the contrary by both listeners and industry decision makers. Yes, Snow Tha Product is a beautiful woman, and she’s aware of it, but Snow’s modest dress and avoidance of overtly sexual themes in her music allow for her talent to remain unobscured by physical endowments.
While Snow rocks a rather androgynous style by nature, there must be times when she’d love nothing more than to flaunt her femininity without the immediate cries of selling out her sexuality or “thirst trapping,” as fellow rapper Nitty Scott, MC recently had to endure. For artists battling for attention with hyper-sexual major label acts, every choice - both musically and otherwise - comes with a certain pressure.
Snow is also unapologetically Mexican-American, both in her musical content and her aesthetic. Her lyrics often contain just as much Spanish as English, and she’s not afraid of making references to Mexican culture that many of her fans not of the same descent may not pick up on. A non-sexualized Mexican-American woman rapping is already a tough sell to the current mainstream paradigm, but Snow takes things a step further with increasingly political lyrical content.
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Snow is using her growing popularity as a vessel to voice some of her issues with the plight of the modern Mexican-American; an issue that, outside of divisive immigration talks, has been sadly overlooked in the midst of a literal black and white conversation about race in America. She might want to help you party and rise above the cookie-cutter bitches you know, but Snow also wants to remind you that the spectrum of systematic racism victims has a lot more shades of brown than you might think.
While all of these factors make Snow’s wins a bit more hard-fought, her relentless work ethic and legitimate skill set should help to ensure ultimate success. Her raps are ferocious, her tour schedule is reminiscent of her frequent collaborators at Strange Music, and her fan base is growing more vast and feverish by the day.
As the underground continues to bleed into the mainstream on every level of hip-hop, the system that attempted to keep Snow quiet will soon learn that choosing not to acknowledge her important and much-needed voice was a mistake. If your message is strong and your voice is loud, they can only tune you out for so long.
By Brent Bradley. Follow him on Twitter.
Photo Credit: WakeYaGameUp