In the interview, Martin explains, simply, that the reason there isn’t pressure on Kendrick going into the creation of an album is that he’s confident in the music they make.
“It’s about just being an individual and loving everything you do. There was no pressure from no label or nobody. We did a good kid, m.A.A.d city, we turned around and did a To Pimp A Butterfly. And we’re gonna do a third one.”
Since Section.80, all three of Lamar’s albums have been concept-based with strong and impactful content, but each album has also been unique in style. Martin played a large part in the creation of Lamar’s To Pimp A Butterfly, which took home the GRAMMY for “Best Rap Album” and is without a doubt one of the most impactful hip-hop projects of the past decade.
Even with all of the success that the album garnered, however, Martin still believes that Kendrick will feel no pressure going into his next release and cites their diverse musical tastes and musical purpose as the catalyst for their confidence.
“We do music for the person that’s contemplating suicide. I’ll say it again, we do music for them, for the struggling, for the person that’s in jail with no way out. We do music for the person that maybe can’t afford to buy a CD or come out to a jazz show or can’t get to the Montreal Jazz Festival. That’s all we do it for is them, the people that understand struggle.”
To Pimp a Butterfly was released in March of 2015, and since then Kendrick has released his leftovers project untitled unmastered and appeared on a number of high-profile albums (Beyoncé’s Lemonade, Kanye’s The Life of Pablo). While Martin didn’t provide a title or release date for Kendrick’s next potential masterpiece, his comments reinforce our expectations for yet another powerful offering from the Compton emcee.