Skip to main content
Updated:
Original:

It's an Event, Literally: Juicy J to Release Kanye-Assisted "Ballin" Video Monday

Even prolific artists must now broadcast themselves far wider in order to loom above music’s excessive fast pace.
DJBooth_logo2x

Today (September 23), Tidal cordially invited the whole internet to RSVP to the viewing party for Juicy J’s next single, “Ballin,” featuring Kanye.

Well, anyone from the internet who can make it to Los Angeles by this coming Monday, September 26.

This is a bit of a surprise.

Who knew that a Kanye-supported song and video would need any extra promotion? Or that Juicy J—who just released the song “Trap” with Gucci Mane and PeeWee LongWay—would need publicity like this? Makes you think.

In order to successfully release a major video and gain traction in 2016, it seems you can’t just release a visual online, or only have online exclusivity. You have to turn the release into an off-line event, complete with a prominent host, a booze sponsor, and URL restricted access: Karen Civil will be emceeing the event, D’usse will be providing libations, and Tidal is backing it all.

RECOMMENDED ARTICLES

BOTW-16x9--2-

Freddie Gibbs, Saweetie & Earl Sweatshirt: Best of the Week

Freddie Gibbs, Saweetie, and Earl Sweatshirt, among others, had the best new songs on Audiomack this week.

am-world-roundup-16x9--1-

5 New Albums You Need to Hear This Week

Press play on new projects from Kizz Daniel, KCee, D-Block Europe, Lancey Foux, and Slump6s.

Calboy-am-world-ah-16x9

Calboy Is a Trendsetter

Chicago rapper Calboy fuses a classic style with a fun personality. His story, which he breaks down for Audiomack World, mirrors the PUMA story.

Or maybe, this is just another good look for Tidal? Compared to Spotify and Apple Music, the Jay Z-backed streaming service hasn’t been a fan favorite since its Stateside arrival. In regards to streaming platform popularity, Spotify and Apple Music are in the lead for paid subscriptions.

Perhaps Hov is trying to amass more cred for his fledgling platform—or maybe this is just the way of the music world now.

Prolific rappers and producers, like Juicy J, must now broadcast themselves far wider in order to loom above music’s excessive turnover and fast pace. The times they are a-changin.

***

By Tara Mahadevan. Follow her on Twitter.

Photo Credit: Twitter

Related

DJBooth_logo2x

From Kanye to Kevin Abstract, a Personal Music Video Lineage

Kanye's creative vision birthed a generation of artists unafraid to be themselves in music videos.

DJBooth_logo2x

Kanye West's 'The Life Of Pablo' is the Worst Album Release in Music History

The release of 'TLOP' has so far been the most disjointed and confusing effort of all-time, but I still have hope Kanye can fix it.

DJBooth_logo2x

Hopsin: "I Actually Wanna Literally Die"

The former Funk Volume emcee's latest Instagram post is alarming, but it could help to further dialogue around mental health in rap.

DJBooth_logo2x

Kanye West Is "Tired of Making Videos," No Longer Wants to Be In Them

Always unfiltered, Kanye describes his desire to no longer be the focal point in his music videos.

DJBooth_logo2x

A$AP Ferg Dissects "Randomly Dropping Sh*t" Release Strategy

Ferg also understands that, since he's still growing as an artist, it's best to make his music available to the masses.