Forget The Numbers, Mac Miller's "The Divine Feminine" isn't a Disappointment

If it wasn't for the charting anomaly that is Drake, Miller would have notched his second No. 1 album.
Author:
Publish date:
mac-miller-first-week-sales.jpg

At first glance, it would be easy to label Mac Miller's new album, The Divine Feminine, as a disappointment, but we suggest you look a little deeper.

Despite debuting in the No. 2 spot on the Billboard Top 200, the album only moved 48,000 first week units (32,000 of them coming through traditional physical and digital sales) — a number assuredly much lower than Warner Bros. brass were hoping for but enough to earn the Pittsburgh native his fourth consecutive Top 5 charting album.

For those playing along at home, though, that means all four of Miller's full-length album releases—two independent and two major label—now have this distinction. 

Following 2015's GO:OD AM, which debuted at No. 4 on Billboard with 87,000 total units sold, Miller entered a new world of sounds on his newly-released love album. While concept albums attract die-hard fans, those on the fence are typically late to the party. It's also possible even his most die-hard fans weren't ready for glorious pop records about love.

The fact that Miller is essentially able to operate as an independent emcee with minimal oversight from his record label, however, suggests that expectations for first week sales weren't sky high. 

And if it wasn't for the charting anomaly that is Drake, Miller's release would have earned a No. 1 spot.

***

By DJ Z, who loves to argue with you on Twitter.

Photo Credit: Instagram

Related