D.R.A.M. has announced that his debut album, Big Baby D.R.A.M., will be in the (digital) hands of fans before the end of the month. The Virginian singer-songwriter has taken no breaks since “Cha Cha” blew up last year, and that hard work has culminated in his meteoric rise in 2016.
When Beyoncé co-opted D.R.A.M.’s catchy “Cha Cha” for an Instagram video in May of 2015, the ever-smiling Big Baby found himself in the gaze of the mainstream eye much quicker than the majority of young artists could possibly dream. His #1Epic EP was unique and fresh, and surely his different sound would be welcomed by plenty of new fans.
Of course, that was before Drake stole his moment in a characteristically Drake fashion. As a ground-level fan who desperately wanted to see D.R.A.M. succeed, it broke my heart; “Cha Cha” was his big break, and there were no guarantees that D.R.A.M. could bust out another hit before his shine wore off. His follow-up mixtape, Gahdamn!, was a delightful listen led by Donnie Trumpet-assisted “$” and “Caretaker” (featuring SZA). But the rehashing of these incredible songs, which also appear in their earlier forms on #1Epic and The Social Experiment’s Surf respectively, wasn’t enough to thrust D.R.A.M. back into the limelight.
D.R.A.M. put all fears to rest in April, however, with the release of his smash single “Broccoli” (featuring Lil Yachty), eventually dethroning Drake himself on the Billboard charts for sweet summer-sixteen-style revenge. The single has been certified double Platinum, and will be featured on Big Baby D.R.A.M. alongside newer bangers “Cute” and “Cash Machine.”
The dreadlocked hit-maker just performed “Broccoli” at the 2016 BET Hip Hop Awards alongside Lil Boat and his adorable dog, and made an appearance earlier this week on Chance The Rapper’s soulful “Blessings (Reprise)” showing on The Tonight Show. Stepping out from behind Chance's spotlight, D.R.A.M. will make his own late night television debut on CONAN on October 25, shortly after the album drops (Oct. 21).
It’s been a hell of a year for the unstoppable D.R.A.M. Though a tracklist has yet to be released, it’s not hard to imagine a few of D.R.A.M.’s notable past collaborators returning the favour.
Until October 21, we can at least rest assured that Big Baby hasn't come close to reaching his peak.
By Kareem, who adamantly avoids using proper punctuation on his Twitter.
Photo Credit: Steven Brown