Five years ago, comedian/actor Kevin Hart introduced his rapper alter ego Chocolate Droppa to the world. What initially started out as a couple YouTube videos—seemingly only made to battle boredom while out on the road—blossomed into a full fledged persona.
Through viral videos, including a freestyle battle with T-Pain and multiple documentary-style shorts, Hart has used Droppa as an opportunity to parody the current state of hip-hop while simultaneously participating in it.
Over the years, Hart’s Chocolate Droppa persona has been brought back multiple times for battles against some of hip-hop's biggest names, as well as multiple appearances at the BET Awards, but now Chocolate Droppa’s role within hip-hop has been elevated to new heights in the name of promotion for Hart’s new stand-up film What Now?
Today (October 14), Hart dropped Kevin Hart: What Now? (The Mixtape Presents Chocolate Droppa), the official soundtrack for the movie, which, in a genius move, plays out as a Chocolate Droppa mixtape that features some of the hottest names in hip-hop.
While Chocolate Droppa’s involvement in the tape is more comedic relief than genuine contribution, the tape actually comes off as a solid musical offering, with features from Migos, Tink, Trey Songz, Lil Yachty and more.
The quality of the project is not altogether that surprising. Movie soundtracks usually end up playing like best-of compilations for the given time they were released, but the way in which Hart seamlessly integrates his hip-hop persona into the ordeal and the way it’s presented mark a brilliant mixture of promotion, comedy and genuine quality that’s rarely pulled off to satisfactory results. The project plays like Kevin Hart’s personal “current hip-hop favorites” playlist, with the added component of some absolutely hilarious skits from Chocolate Droppa to round things out.
With this release, Kevin Hart continues his dominance of comedy while at the same time promoting the culture he draws so heavily from for his material. Chocolate Droppa might not win a Rapper of the Year award anytime soon, but he has friends in high places, and they came together to make one hell of a movie soundtrack.
By Brent Bradley. Follow him on Twitter.