Although album sales might mean little in 2016—streaming cume is a far more important metric—they can still be used in a comparative analysis when multiple projects are released on the same date. So, how did each artist perform?
According to HDD, Jeezy's Trap or Die 3 is projected to sell 67-72k copies (sales plus streaming), while Meek Mill's DC4 is on pace to do 45-50k. Sadly, no projections were published for any projects under 18k SPS, which means we'll have to wait until Thursday (November 3) for a final total on 2 Chainz surprise Hibachi For Lunch EP.
It would be hyperbolic to write that Jeezy outselling Meek Mill is shocking, but this circumstance is certainly unexpected. Sure, Jeezy has a terrific first-week sales track record, including the mixed reviewed Church In These Streets which moved 107k SPS first week units last November, but Meek's DC4 album was aboard the hip-hop hype train for at least the past four months.
While both Jeezy and Meek Mill's first week numbers are down from their respective previous commercial releases—in Meek's case, Dreams Worth More Than Money's sold nearly 5x as many SPS equivalents—don't be so fast to use the, "but it was just a mixtape" excuse. Jeezy made clear that Trap or Die 3 was not a mixtape and, no matter what he says, Meek's DC4, which is not available for free download and is made up of 100% original production, cannot possibly be labeled anything other than an album. The only reason people will mistakenly refer to the project as a tape is because it's the latest edition in a series that started as a mixtape and upon release, it was available for stream on sites like MyMixtapez, Datpiff, and Audiomack, which are commonly associated with mixtapes and not albums. (It should be noted, however, that DC4 has racked up nearly 6.6 million streams across those three platforms, while Jeezy's TOD3 isn't available on any of them.)
More important than the numbers, though, is the music. And in the case of Meek Mill, his performance speaks for itself.
By DJ Z, who loves to argue with you on Twitter.
Photo Credit: Def Jam / Atlantic Records