Over the last 10 years, Machine Gun Kelly has released two full-length albums and 10 mixtapes, but, to date, he's never had a true smash hit single. Sure, his "breakout" song "Wild Boy" grabbed the attention of millions, but the record only peaked at No. 98 on the Billboard Hot 100.
All that could change, however, thanks to the Cleveland native's current single, the Camila Cabello-assisted "Bad Things." Since it's release on October 13, "Bad Things" has racked up an impressive 8.3 million plays on YouTube, 13.5 million plays on Spotify (and a placement on their Top 100 Songs Currently on Spotify Chart) and is sitting comfortably at No. 8 on iTunes Top 100 Hip-Hop & Rap Songs.
Based on these early numbers, "Bad Things" is likely to earn a spot on Billboard and become the rapper's highest-charting single to date, and there are two big reasons why.
If "Bad Things" sounds familiar, it's because the The Futuristics-produced song samples Fastball's 1998 hit record "Out of My Head," which actually peaked at No. 20 on the Hot 100 and as high as No. 3 on Billboard's Adult Top 40 chart.
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More importantly, though, MGK decided to adopt Eminem's radio-ready formula (see literally any song Slim Shady has released with Skylar Grey, Rihanna or Sia on the hook), crafting a pop-rock ballad that mainstream radio cannot deny. In the past week, the single jumped up nine spots (from No. 35 to No. 26) at Top 40 radio, logging a combined 17.7 million "impressions" in total Arbitron audience.
After his 2015 album General Admission, MGK's star began to dim despite the similarly catchy but unsuccessful "A Little More" featuring Victoria Monet. But in an interview with Billboard last month, MGK expressed a belief that "Bad Things" will "help him go supernova."
He could be right.
By DJ Z, who loves to argue with you on Twitter.
Photo Credit: Casey McPerry