Blu & Union Analogtronics' "Whatever" Video is a Surreal, Inception-Like Trip - DJBooth

Blu & Union Analogtronics' "Whatever" Video is a Surreal, Inception-Like Trip

The 'Cheetah In The City' standout gets a must-see set of visuals.

Fresh off of the release of his collaborative album with Nottz, Titans in the Flesh, West Coast emcee Blu is back, this time with Parisian production duo Union Analogtronics.

Aside from being one of the most consistent emcees in the underground, Blu has spent much of his career broadening the horizons of his personal brand of hip-hop through left field collaborations, ultimately leading to some of his best work.

Today (November 22), Blu and Union Analogtronics released the surreal video for “Whatever,” off their newly released collaborative album Cheetah in the City.

The video features multiple scenes weaving seamlessly through the use of a static portrait, framing each scene as we’re introduced to the next, a refreshing concept that reminded me of the expert camera work in French techno artist Gesaffelstein’s “Pursuit” video.

Scenic views of California and moments from a day in the life of Blu highlight the Francis Cutter-directed video, a perfect visual compliment to the laid back vibe of “Whatever.”

Cheetah in the City is available now for stream and purchase on Union Analogtronic’s Bandcamp, as well as streaming services.


By Brent Bradley. Follow him on Twitter.

Photo Credit: Mass Appeal



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