21 Savage’s “X” Certified Platinum, 21 Savage is Way More Popular Than You Thought

21 Savage has had a stellar year, and seems poised to become a legitimate star.
Author:
Updated:
Original:
DJBooth_logo2x

Apparently if young Metro does trust you, you sell a million records (or at least, the modern-day equivalent of "selling" a million records).

After releasing two solid-yet-underground mixtapes in 2015, 21 Savage exploded onto the scene this year with an inclusion in XXL’s Freshman Class and a widely praised collaborative project with Metro Boomin, Savage Mode.

The project isn't only garnering critical acclaim, though, it's making serious waves in the commercial mainstream. Today (November 22), Billboardannounced that the Future-assisted Savage Mode single “X” has been certified Platinum by the RIAA, having moved one million equivalent units in the four months since its release (in addition to inspiring at least one incredible remix).

21's skyrocketing success isn't just limited to "X" either. He's scored four placements on Billboard’s Hot 100 chart in November alone—including Drake's "Sneakin'" and Meek Mill's "Offended," along another Savage Mode single in "No Heart"—and just landed the cover of this month’s The FADER magazine, one month removed from Savage Mode's Gold certification by the RIAA. After a few months of boiling in the underground, 21 Savage seems poised to become a legitimate star.

What makes 21's recent success all the more impressive is the fact that Savage Mode was released independently through 21’s Slaughter Gang label, though to be fair, I wouldn’t be the least bit surprised to eventually learn that 21 has been rocking a secretive mindie status (shouts out the homie Nathan). His connection with Metro Boomin, one of the most successful and exciting producers in recent memory, hasn't exactly hurt his cause either. 

Personally, I was aware that 21 had quite a following, but until very recently I had no idea just how deep his fan base was rolling. It took me attending Young Thug’s HIHORSE’D Tour stop in Kansas City to fully realize, and I was absolutely blown away at the crowd’s reaction to 21. He performed “X” twice that night, and both times people went ape shit.

With just over a month left in 2016, I can’t wait to see what 21 Savage has in store for next year, especially if rumors of Savage Mode 2 are true.

***

By Brent Bradley. Follow him on Twitter.

Photo Credit: Instagram

Related

DJBooth_logo2x

The Brutal Story Behind 21 Savage's Dagger Face Tattoo

Death rules everything around 21 Savage.

21 Savage 2018

Hey Artists, Be Like 21 Savage & Own Your Masters

21 Savage owns his masters because he leveraged proven success in his contract negotiations.

DJBooth_logo2x

21 Savage is Teaching the Harsh Laws of Karma, We Should Listen

Consequence and karma have been a big part of 21 Savage's life and blossoming career.

DJBooth_logo2x

21 Savage is Hip-Hop's Realest Rapper & His Reality is Terrifying

How one rapper's violent life has become shallow entertainment for thousands.

DJBooth_logo2x

21 Savage: Drake Friendship is "Deeper Than Rap"

"Because of his level of success, he ain't gotta do no song with me."

DJBooth_logo2x

Wait, Why the Fuck is Metro Boomin Not Nominated for a GRAMMY?

Young Metro has had success both artistically and commercially this year, so why the snub?