Skip to main content

Young M.A's “OOOUUU" is the Best Independent Rap Record of 2016

Young M.A. won big this year with “OOOUUU" and she did it as an indie.

Aggressive audio dynamite is how I would describe Bobby Shmurda’s introduction to the world. He took Chicago’s drill movement and laced the style with explosive, natural-born Brooklyn swagger. “Hot Nigga” was without question hottest single to scorch the streets and interweb in 2014. The world was hooked on a song that didn’t have a hook. Two years after Bobby’s hat magically disappeared, fierce Brooklyn swagger once again scorched the summer without a hook, but this time it was the voice of a woman that caused the world to dance. 2016 was completely taken over by Young M.A’s “OOOUUU.”

Unless you lived in a pineapple underneath a rock in the sea or spent the year sequestered from internet, radio and your fellow man, Young M.A has been unavoidable. “OOOUUU” became the kind of phenomenon where it followed you into social gatherings—parties, clubs, lounges; she was simply everywhere. If the song wasn’t playing at a function, someone was bound to make a Headphanie joke. If you missed the music video there was no escaping the plethora of memes and viral clips. If you somehow missed the original, you were bound to hear a remix—from Queens to Compton famous rappers flocked to the beat like surfers rushing to catch an enormous wave.

Scroll to Continue



Enter Fana Hues’ Vast Musical World

The singer's new project is a lush sonic ecosystem.


5 New Songs You Need to Hear on Audiomack

Press play on new songs from Burna Boy, Muni Long, Projexx, Becky G, and Dende.


TOPS’ Breezy Indie Pop Brings the Party Inward

Montreal band TOPS brings the party inward on their new EP, 'Empty Seats.' Frontwoman Jane Penny breaks down their process for Audiomack World.

“OOOUUU” was like a Kanye rumor the way it swiftly spread across the country. “OOOUUU,” like “Hot Nigga,” has the quality of a mixtape record with just the right amount of tricks to make it a big single. Tricks are what hook the audience outside of the chorus. Bobby Shmurda’s “Mitch caught a body bout a week agooo” is a very impressive trick. Every time the song plays, people are guaranteed to recite that part and even throw a hat. The brash Brooklyn spitter has various tricks on “OOOUUU,” the most obvious being the “ooouu” that she repeats throughout the song. Even when the song isn’t playing, I’ve heard countless, spontaneous “ooouus.” Of course, the best trick of all is, ”You call her Stephanie? I call her Headphanie.” A perfect trick, arguably the best I've heard all year.

Chance The Rapper is the biggest, most popular independent rapper in the world and has sat on his throne like a benevolent king all year long, but even “No Problem” feels small when standing next to the giant that is “OOOUUU.” The two songs are like Goku and Vegeta, both immensely powerful, but one is undeniably stronger than the other.

I can’t think of any song by an independent artist that felt more like a blanket covering the entire music industry the way that “OOOUUU” did. It's amazing that a young woman was able to reach No. 19 on Billboard's Hot 100 and No. 5 on the Hot R&B/Hip-Hop Songs chart without any major label backing. Young M.A has worked rigorously to reach this point in her career, and has proven to be a locomotive that has no intentions of stopping at “OOOUUU.”

Another rapper from Brooklyn once said, “The sky's the limit” and that’s exactly how I feel about Young M.A going into 2017.

By Yoh, aka Young Y.O.H., aka @Yoh31



Young M.A Has Arrived & She’s Bringing Brooklyn With Her

With an uncompromising brand of hip-hop in tow, Young M.A is dead set on refreshing our memories of that classic BK sound.

Young M.A, 2019

Young M.A’s Indulgence Is Not a Flaw, It’s a Feature

Our critiques fundamentally misunderstand Young M.A’s style.


The Making of Young M.A: Interview

Queen of New York, Young M.A, speaks on the music industry and staying grounded in a new interview with Audiomack.


Rap’s Hennessy Obsession Reaches New Heights With Problematic “Headphanie” Bottles

Young M.A's ringing endorsement of the cognac is being culturally appropriated, surprise, surprise.


21 Savage is the Best New Artist of 2016 #BOTBAwards

Without question, this is the year 21 Savage entered the big league as rap's new bad guy.


Why Royce da 5'9" Had the Best Album Rollout of 2016

In the age of the surprise release, album roll outs still matter and Royce da 5'9" did it best with "Layers."