The camera pans out over a stark, unforgiving landscape, riding high above a snow-covered mountain ridge blanketed with evergreens. Three weary travelers appear, draped in enough fur to make a PETA supporter break down into tears. An imposing bearded figure and likely Game of Thrones extra breathes life into a fire—the only respite you’ll find amidst the dreary wilderness with nightfall approaching—before a copper pot is laid atop the flames. A pot filled with... a Pyrex, of course.
No, this isn’t an alternate screenplay for The Revenant, nor is it me divulging my latest installment of Hateful Eight fan fiction, because that doesn’t exist (I swear). Instead, it’s the new music video for the no-frills-titled "T-Shirt," the latest offering from hip-hop’s favorite three-headed monster, Migos, and holy shit you need to see this.
Currently at the peak of their commercial prowess, thanks to the meme-fueled explosion of their “Bad and Boujee” single, the Atlanta trio is readying the release of their second studio album Culture, and it’s clear the three water-whipping wise men have a few more tricks up their luxurious pelt sleeves.
After dabbing in the latest fashion out in Lagos, Nigeria for “Call Casting” earlier this week, Lords Quavo, Takeoff and Offset of House Migos swap out intense African heat for fur coats and Aztec print loungewear in a more frigid locale. Quavo also handles directorial duties, along with behind-the-lens specialist Daps (who divulged that the group "climbed a mountain and battled subzero temperatures for this video"), for the visually stunning cross between ATL flexing and Alaskan Bush People. I'm sure there's some semblance of a storyline here too, but that's not important.
The record itself, produced by Nard & B, is more of a laid-back slow-burner versus the uptempo bounce of “Call Casting” or the ominous knock of “Bad and Boujee," and serves as another delicious appetizer from Culture, due out January 27 via Quality Control Music and 300 Entertainment.
Some highlights for the lazy: Quavo shoots a bow. Takeoff feeds whipped cream to an excited female companion. Offset watches his female companion sip hot chocolate through Kurt Cobain shades. Adorable huskies are present.
So pop some popcorn, grab a jacket and press play on what is so far the best video of 2017. If you don’t believe me, just take the co-director’s word for it:
By Brendan Varan. Follow him on Twitter.
Photo Credit: Daps