In December, independent rapper/singer KYLE released "iSpy," a Lil Yachty-assisted single that, in addition to sharing the same guest feature, gives off the same whimsical, fun-natured vibes as D.R.A.M.'s smash hit "Broccoli."
Over the past seven weeks, the single has exploded, generating 26 million streams on Spotify, 16.9 million streams on SoundCloud and an additional two million streams through both KYLE and Yachty's YouTube channels. Currently, "iSpy" is No. 3 on the iTunes Top Rap and Hip-Hop Songs chart and just this week, the single jumped 10 spots (No. 42 to No. 32) on the Billboard Hot 100.
Impressively, KYLE's "iSpy" has managed to step inside the Top 40 in only its fourth week on the charts. By comparison, D.R.A.M.'s "Broccoli," which was officially released on April 6, 2016, and eventually peaked at No. 5 on November 5, spent seven months creeping up the Hot 100.
What makes "iSpy" such a catchy tune? "It’s just the melody really," KYLE toldGenius. "We just wanted to make some feel-good shit. I just had this little piano and started playing bompbomp bomp—very badly, though, ’cause I’m not that raw. And then Ayo [the producer] replayed it and made it saucy."
Despite an ever-growing, super-duper fanbase, KYLE has never had a Top 20 single and he has zero RIAA certifications. Hell, he doesn't even have a Wikipedia page to his name. However, as a true independent, KYLE's organic growth over the past four years suggests he's built for the long game. In addition to working with Chance The Rapper, G-Eazy and Hoodie Allen, the Ventura, California native has settled into his voice as an artist—press play on his 2015 album Smyle—while moving away from early career comparisons to Drake.
While "iSpy" has a long way to go before it can truly be eye-to-eye with "Broccoli," which has been certified double Platinum, nominated for a GRAMMY and streamed 443 million times between YouTube and Spotify, the record's current trajectory suggests it's well on its way.
By DJ Z, who loves to argue with you on Twitter.
Photo Credit: Instagram