We're only one month into 2017, but Travis Scott has already had a great year.
On January 11, the Epic Records signee scored three RIAA single certifications—including a Platinum award for his Young Thug collab "Pick Up The Phone" and Gold awards for "3500" and "Goosebumps"—and then on January 13, Scott's latest album, Birds in the Trap Sing McKnight, became his second Gold-certified album, achieving the honor nine months faster than Rodeo. In picking up four new certifications, Scott has tripled his previous career total (two).
This week, Scott's latest single, "Goosebumps," rose up to No. 51 on the Billboard Hot 100, jumping twenty spots in its 12th week on the chart and achieving the biggest gain in digital sales of any song entry on the chart.
Considering Scott announced "Goosebumps" as his next single back on December 28, and since that announcement, he hasn't released a visual to match, it might appear as though the song's sizeable climb is random, but nothing in the music industry can't be explained.
For starters, on January 23, Scott performed the song on Jimmy Kimmel Live!
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Though ABC's late night show has recently been trailing its competitors on NBC (Fallon) and CBS (Colbert), Jimmy Kimmel Live! still averages more than 2.2 million viewers. Obviously, a performance opportunity on a late night show means increased eyeballs and ears, and, consequently, increased awareness, song streams and digital sales. (Just ask Chance The Rapper about the impact a late night show performance... or 10... can have on your career.)
Speaking of digital sales, while "Goosebumps" has been available for purchase on iTunes since September 2 (the date BITTSM was officially released), this week the song is currently No. 12 on the iTunes Top 100 Hip-Hop & Rap Songs chart.
And while on-demand streaming services like Spotify (where "Goosebumps" has been streamed over 44 million times) and Apple Music, as well as YouTube, have significantly decreased the impact of radio, it's important to remember that the once-dominant media format still maintains a huge audience. For the week ending January 30, "Goosebumps" crept into the top 20 of Mediabase's Rhythmic chart thanks to 1,649 spins across all participating stations, leading to an estimated audience of 9.4 million listeners.
To recap: Scott performed "Goosebumps" on Kimmel, an increased number of people searched for the song on Google, listened to it on streaming services and purchased it on iTunes, and over that same seven-day period, radio spins went up by 248.
That, my friends, is a formula for success.
By Z, who loves to argue with you on Twitter.
Photo Credit: Raymond Okhidievbie