Anderson .Paak, ATCQ & Beyoncé See Huge Post-GRAMMYs Sales Bump

Shocker: more eyes and ears means more sales and streams.
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Shocker: more eyes and ears means more sales and streams.

Ahh, the post-GRAMMYs sales bump. 

Thanks to their riveting performances at last night's 59th annual GRAMMY Awards ceremony, Anderson .Paak, A Tribe Called Quest, Beyoncé and Bruno Mars all experienced a huge boost in digital sales.

.Paak's Malibu is currently No. 20 on the iTunes Top 100 Albums chart, jumping 57 spots overnight; Tribe's We got it from Here... Thank You 4 Your service is No. 2 overall on the iTunes Top 100 Rap & Hip-Hop Albums chart; Beyoncé's Lemonade is back in the top 5 all-genres, sitting pretty at No. 3 and two spots ahead of Adele's 25; and Bruno Mars' 24k Magic jumped 10 spots (No. 14 to No. 4), while his single "That’s What I Like" is also sitting at No. 4 on the iTunes Top 100 Songs chart.

California singer-songwriter Joy Villa, who showed up to the ceremony sporting a pro-Trump dress with "Make America Great Again" in sparkling lettering, also benefitted from her GRAMMY exposure, as her 2014 EP, I Make the Static, is currently No. 1 on the iTunes Top 100 Albums chart. In addition, Joy's Twitter following saw a huge boost, climbing from 15k followers to just under 78k overnight. 

Chance The Rapper took home three GRAMMY awards—Best New Artist, Best Rap Performance and Best Rap Album—but because Coloring Book isn't available for digital purchase on iTunes, he wasn't able to reap the same post-show benefits.

As for an increase in total stream count, Chance's Spotify plays, according to The Fader, rose by 206%, while YouTube didn't show a big jump in overnight plays. Apple Music does not make any stats available to the public.

However, Chance did pick up 55,747 new Twitter followers, which is roughly 47k more new followers than he averages daily, and 142,702 new Instagram followers, which is roughly 135k more new followers than he averages daily.

Update: Anderson .Paak's Malibu has reached No. 1 on iTunes R&B chart. 


By Z, who loves to argue with you on Twitter.

Photo Credits: Twitter / Instagram