Forbes loves hip-hop—well, at least the pageviews hip-hop content brings them.
On Wednesday (March 1), the financial magazine published their annual Hip-Hop Cash Princes list, a versatile collection of rap and R&B artists—including a Canadian, a Brit and a princess from Chicago —who are under the age of 30 and building up their bank accounts at a stunning rate.
According to Forbes, the 12 honorees were chosen by a handful of select judges, including British rapper Little Simz, TDE President Dave Free and veteran rapper Too Short, but the publication does not clearly state the criteria used for making the selections. Although they do not expressly state that an artist's booking rate helped to determine their potential inclusion on the list, the magazine does go out of its way to mention the amount of money four of their selections currently earn for a one-off performance.
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Based on data provided by Pollstar, a ticketing and tour schedule website, Lil Yachty and Bryson Tiller both earn $100,000 per show, while Lil Uzi Vert earns $60,000 and Desiigner earns $50,000.
When I saw these numbers, two thoughts immediately crossed my mind: Man, I picked the wrong profession and the Little Boat That Could has really come a long way in just the past nine months, working his way up from $3,500 for a guest verse to deals with Sprite, Nautica, and Target and a six-figure booking rate.
Incredibly, aside from Tiller, three of the four artists mentioned above don't even have a proper debut album to their name.
Jokes aside, though, if these eye-popping booking rate numbers are to be believed, they serve as yet another reminder of where the real money in music lies in 2017.