Skip to main content

Khalid, Zedd & Twitter's Rise as the Ultimate Collaborative Breeding Ground

In the digital era, Twitter has exponentially sped up the collaboration process.

Over the past week, we witnessed a beautiful occurrence that perfectly summated an unforeseen benefit provided by Twitter when EDM producer Zedd reached out to Booth-favorite Khalid to both express his love for Khalid’s work and to propose a collaboration.

Within 72 hours, Khalid had shared video footage of himself in the recording booth laying down vocals to what will eventually be his first collaboration with Zedd, without the two having ever physically met. Such a process is all but commonplace these days, but when you take a second to think about it, the role of Twitter as a collaborative facilitator is truly mind-blowing.

Before the advent of social media, if you wanted to collaborate with another artist you didn’t personally know, your options were far more limited. You either had to know a mutual friend/collaborator of that artist, or you had to rely on your label to put you into contact with them.



Freddie Gibbs, Saweetie & Earl Sweatshirt: Best of the Week

Freddie Gibbs, Saweetie, and Earl Sweatshirt, among others, had the best new songs on Audiomack this week.


5 New Albums You Need to Hear This Week

Press play on new projects from Kizz Daniel, KCee, D-Block Europe, Lancey Foux, and Slump6s.


Calboy Is a Trendsetter

Chicago rapper Calboy fuses a classic style with a fun personality. His story, which he breaks down for Audiomack World, mirrors the PUMA story.

Through the use of Twitter, the degree of separation between artists across all genres has faded to zero, and if you spend enough time scrolling through your feed, you’re bound to bear witness to that magical moment when two artists connect for the first time.

This makes collaboration an exciting, tangible process that fans can observe, but it also adds another bullet point to the list of reasons why labels are becoming irrelevant. Although both Zedd and Khalid are signed to major labels, this collaboration happened because Zedd was a fan of Khalid, and maybe also because the two have a shared history.

There are also countless instances in which a similar connection occurs between independent artists, fostering collaborations based strictly on mutual appreciation and a genuine desire to create music together without the interference of greedy label fingers.

Ease of communication aside, as fans we’ve been made privy to a part of music creation that until now has only been told secondhand through the artists themselves in interviews and documentaries. Imagine if Twitter were around in 1991 and you could see Big Boi hit André 3000 with a “DM your info, let’s work,” followed by videos of André laying down vocals to “Player’s Ball.”

Across the board, Twitter has helped to purify the collaborative process, letting fans in on the entire process along the way. What a time to be alive.



Meet Khalid, the 18-Year-Old Singer Who Blew Me Away This Year

Love, social media and life are musing the music of one of my favorite new singers.


Joey Bada$$ Should Hate the New Generation’s “Attention Span”

While we wish this wasn’t so true, it needs to be addressed.


6LACK Feels Intense Pressure to Feed "Hungry" Internet

6LACK is still focused on working his last project—as he should be—but that doesn’t mean he’s not always ready.

Desiigner, 2018

Desiigner's Retweet Challenge Failure Unexpectedly Turns Into a Social (Media) Experiment

Twitter followers only matter if they're willing to actually follow.


3 Forgotten Collaboration Albums That Could Have Been Amazing

Rumors of a Drake x Kanye album reminded us of three collabo albums that never came to be.


Imagining a Killer Mike & Logic Collaborative Album

Please hip-hop Gods, let an album happen.