Drake Earns 7th Consecutive No. 1 with 'More Life,' but is 'Peak Drake' Over?

Drake is now tied with Kanye West and Eminem for the second-most No. 1 albums among rappers.

In the least surprising news of 2017, Drake's More Life "playlist" will debut at No. 1 on the Billboard 200 when the April 8-dated chart is published on Tuesday, March 28.

According to Nielsen Music, More Life racked up 505k first-week album equivalent units, of which approximately 226k are traditional (digital) album sales and 23k are track equivalent album (TEA) sales. 

In earning his seventh consecutive No. 1 album (only So Far Gone failed to debut at No. 1, debuting at No. 6 in 2009), Drake is now tied with Kanye West and Eminem for the second-most No. 1 albums among rap acts, second only to Jay Z (13).

However, despite reaping the biggest first-week debut of 2017 and setting multiple single-day stream records in the process, More Life's first-week sales total is nearly half of what Drake's Views achieved (1.04 million) when it was released last May.

So, was former DJBooth scribe Nathan right last April, when he wrote that Views would be the end of Peak Drake?

To date, Views has sold more than 4 million copies, aided greatly by the success of add-on single "Hotline Bling." While meeting or exceeding that number isn't out of the question, especially once potential hit singles like "Passionfruit" and "Blem" are officially released, a decline in first week sales—by roughly half-a-mill—does suggest, dare I say, an ever-so-slightly waning interest in the 6 God.

Drake's next step will be to release physical copies of More Life, which are due this Friday, March 31. A vinyl LP is slated to follow in the coming weeks, according to Billboard.



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