In an interview with Beats 1 host Zane Lowe, which followed the video's premiere exclusively on Apple Music, Scott revealed that the BRTHR-directed set of visuals was actually the fourth video he shot for the single.
"Man, it was a process. I probably did this video like four times. I finally linked up with some ill directors, like BRTHR. They're just super dope, man. My homie Abel linked that up. It was amazing, man. Those dudes are fire. It was a challenge, it was like my favorite song [off the album]. I was just going through so many different videos to make it perfect."
Much like his frequent collaborator and mentor Kanye West, who shot three videos for his controversial (at the time) single "Jesus Walks," Scott's decision to scrap multiple video treatments was motivated by his desire to create a visual that, he believed, matched the song's power.
"It was kinda like rated G, it wasn't rated mature enough," said Scott. "It wasn't what I was envisioning when I made the song in my bedroom."
Scott will follow-up his Gold-certified Birds In The Trap Sing McKnight album later this year by releasing a currently-untitled joint project with Migos member Quavo.