Kendrick Lamar's new album DAMN. is already on pace for 300 million streams and close to 500k SPS (sales plus streams) units sold in its first week, but that was before the TDE emcee unleashed the Nabil and The Little Homies-directed visuals for the album's latest single, "DNA."
In the pre-beat switch portion of the video, the rapper goes toe-to-toe with a possessed Don Cheadle, who flips a police station interrogation with a chained Lamar into a highly entertaining back-and-forth. If Lip Sync Battle was this entertaining, I would have watched more than one episode during the first three seasons.
In addition to co-starring in the video, Cheadle also announced its release on Twitter.