After spending two weeks removed from the No. 1 spot on the Billboard 200 chart, Kendrick Lamar's already-Platinum album DAMN. is projected to once again reach the mountaintop on Friday, according to HDD.
With 95-105k SPS (sales plus streaming) album equivalent units, of which 21-24k are physical and digital sales, Lamar will likely edge out last week's biggest release, One More Light by Linkin Park, who are projected to move 85-90k SPS.
A big reason for Kendrick making the jump back to No. 1, in addition to a lack of competition for the top spot, is the success of potential next hit single "LOVE.," which has been nearly as impactful across streaming platforms as the project's first two singles, "HUMBLE." and "DNA."
On May 6, Lamar's highly-acclaimed new album debuted at No. 1 with first-week sales that exceeded 600k. On May 27, after spending three straight weeks at the top of the Billboard totem pole, Logic's Everybody bumped DAMN. to No. 3, where it has remained behind last week's top two finishers: Harry Styles' self-titled solo debut and Zac Brown Band's Welcome Home.
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