Before he released his formal debut, Teenage Emotions, last Friday, May 26, Lil Yachty was expected to debut at No. 1. Unfortunately, for the Atlanta rapper, R&B-artist-slash-rapper-slash-social-media-hashtag-inspiration Bryson Tiller crashed the May 26 release party, surprise dropping his disappointing sophomore album, True to Self, on the same day.
According to HDD, early projections are calling for Tiller's 19-track full-length, released by RCA Records, to debut at No. 1 with 110-130k SPS (sales plus streaming) equivalent album units, of which 40-50k are digital sales (the album is not currently available in hard copy, as it was originally slated for release in June). Meanwhile, Yachty's album, released by Quality Control in tandem with Universal sub-labels Motown and Capitol, is projected to move 55-60k SPS units, 19-22k of which are digital and physical sales.
While Tiller's 2015 debut, TRAPSOUL, eventually went Platinum on the strength of singles "Don't" and "Exchange," the album only moved 22k first-week copies.
Increasing his sales sixfold in just under two years time proves that, despite taking a creative misstep on the new album, Tiller's star-power is evident. As for Yachty, given that Teenage Emotions represents his biggest project release to date, the 19-year-old and his label should be fairly pleased with his opening week.