When JAY-Z releases his 13th studio album, 4:44, on Friday at 12 a.m. EST, the project will be exclusively available for stream on TIDAL, but that won't be the only place Jay's fans will be able to hear the full-length project.
Apple Music and Spotify users will have to wait a full week before the album is made available for stream on those services, but according to HDD, the No I.D.-produced 4:44 will be played in its entirety on various pop, urban and rhythmic iHeartRadio Radio Network stations across the country, starting at midnight and throughout the long holiday weekend.
Due to the secrecy of the project, PDs are saying that they haven't heard the record and won't hear it until it airs, much to the chagrin of local programmers.
Given Sprint's 33.3% ownership stake in TIDAL, coupled with the fact that the mobile carrier has been co-branded alongside TIDAL in all of the pre-release imaging and Sprint customers are being given access to the album before the rest of the world, it's very likely Jay's 4:44 radio debut was paid for and will be heavily branded with Sprint advertisements.
If you don't own a radio (or a car) and you aren't currently a TIDAL customer, however, you might just be shit out of luck.
In that case, might I recommend American Gangster?