Three weeks ago, 21 Savage praised Drake for his tastemaking abilities, claiming he does not get enough credit for introducing new artists to the masses. Today, we have even more proof in 21’s favor.
In a new interview with Billboard, “Look Alive” producer and Memphis’ new go-to beatsmith Tay Keith revealed that not only was “Look Alive” made for Drake, but he had already recorded on the track before electing to give it to BlocBoy JB, as was the 6 God’s plan.
“I had cooked up Drake a pack and that ended up being one of the beats he fucked with,” Keith said. “Then, we eventually sent it to BlocBoy JB and let him hop on it. We shot the video the same week. We really did everything quick. It was a real Memphis vibe. That's what we gave y'all. When you're doing big things, you could bring the city out. The whole idea was from Drake. He did us a favor by giving us the song. Drake's the G.O.A.T.”
Considering “Look Alive” was released under OVO, but BlocBoy’s subsequent music has been released independently, Keith’s story not only makes sense but further proves Drake's ear for talent is among the best in the business. Moreover, knowing that “Look Alive” was originally a Drake record helps dispel the common critique that Drake simply rides trends at his convenience. Clearly, “Look Alive,” now certified 2x Platinum, was a more thoughtful affair.
By the numbers, “Look Alive” is BlocBoy JB’s biggest song to date by a wide margin, clocking in at nearly 200 million plays on YouTube and 363 million streams on Spotify—and counting. Now a XXL freshman, we can’t deny that the sheer force of “Look Alive” was one of the driving factors for BlocBoy’s mainstream accomplishments.