There's a Lesson to be Learned in Tory Lanez' "Freestyling" Confession

"WOW .. album 2 is not a fuck around ting."

In June, Tory Lanez, who is currently working on his still-untitled sophomore album, revealed that he completely "freestyled" his 2016 major label debut, I Told You.

While the 76-minute LP, complete with a skit in between each of the album's 14 tracks and loosely modeled as a concept album, didn't come across as a lazily-executed body of work full of half-baked records, the Brampton, Ontario native recently acknowledged on Twitter that by putting pen to pad and not "fucking around" in the studio, his latest material is a major step up in quality.

So, the question then becomes: If more and more artists are realizing that any attempt to follow in JAY-Z's freestyling footsteps isn't producing their very best effort, resulting in an overall decline in mainstream lyricism and an inferior, dime-a-dozen product, why is this practice still wildly popular in 2017?



Lil Nas X, Lil Tecca, & Alina Baraz: Best of the Week

Lil Nas X, Lil Tecca, Alina Baraz, and more, all had the best new songs on Audiomack this week.


10 Best Lo-Fi Rap Songs Released In July

Vince Staples, The Alchemist, and more had the best lo-fi rap songs on Audiomack for July.


5 New Albums You Need to Hear This Week

EST Gee, Dave, Yung Bleu, Chiiild, and Lil Moe 6Blocka and Rooga all have albums you need to hear this week on Audiomack.

In Tory's case, it's quite possible that a spurt of confidence prompted the shift from writing lyrics to relying on memory and he never quite felt his quality dipped enough to warrant reverting back. In trying to figure out an approach to better himself for his sophomore album, he likely gave the whole pen to pad thing another whirl and, voilà, results beyond his wildest, weed-influenced dreams.

As for every rapper not named Tory—see Migos and Young Thug—the decision to freestyle the bulk of all recorded material is likely a combination of three things: the cool factor ("JAY-Z's the man, I can be the man."), popularity ("Everyone is doing it, why shouldn't I?" and time ("I'm always on the road, recording on a bus or in a hotel room, it allows me to churn and burn.").

For aspiring artists who are currently emulating Tory's process during the making of I Told You, consider shifting to a pen and pad. For those artists who are already following Tory's current modus operandi, kudos—you're ahead of the game.



Tory Lanez on What Artists Must Do to Land a Feature Verse

"If I ask you for a feature and you say no, iight. You'll do it later when I get more hot."


Tory Lanez: "I Can't Sound Like Somebody I Wrote For"

In a 2014 interview, Lanez hinted at previously writing for Travis Scott, among others.

Tory Lanez, best live performer

Tory Lanez: "I Am the Greatest Live Show Performer Period"

Clearly, what Lanez lacks in height (he's a reported 5'5") he's making up for in balls.


Tory Lanez to Release “Doper & More Rare Version” of 'New Toronto 2'

The Toronto native promises "GREATNESS" on a never-before-heard version of his latest mixtape.