Skip to main content

Tory Lanez Says Sometimes “You Have to Stroke an Artist’s Ego” to Land a Feature

"If I ask you for a feature and you say no, iight. You'll do it later when I get more hot."
DJBooth_logo2x

Artists and producers often land guest features for singles, remixes, and albums through a variety of methods, including but not limited to: a giant check, a favorable publishing split and the promise of a future favor in return.

In a new interview with HNHH, which is roughly 38 minutes longer than it should be, Toronto hitmaker Tory Lanez admits that, for him, securing a feature has also been about gassing up his peers.

"Sometimes, artists need a stroke of ego, like you have to stroke an artist's ego and let him know that you're not superior, in a way, before they give you that," Lanez said. "Me, I was always a person, like, if you like my music and I like yours, organically, hopefully, we can work."

RECOMMENDED ARTICLES

am-world-roundup-16x9--4-

5 New Albums You Need to Hear This Week

Press play on new titles from Earl Sweatshirt, Jay Wheeler, FKA twigs, Fiokee, and Cootie.

BOTW-16x9--7-

2 Chainz, Central Cee & HoodCelebrityy: Best of the Week

2 Chainz, Central Cee, HoodCelebrityy, and more, all had the best new songs on Audiomack this week.

concert-g835d6789c_1920

What Do Booking Agents Do?

Live performance is so important that crafting such a strategy requires input from not just a manager, but also a booking agent.

While rappers are often accused of having an overinflated sense of artistic worth, especially given the braggadocious nature of most mainstream hip-hop, Tory's commentary serves as a friendly reminder that, no matter how skilled, famous or successful an artist might become, everyone likes when people say nice things about them. 

"I'm not a reacher, I don't reach. If I ask you for a feature and you say no, iight. You'll do it later when I get more hot. I don't reach," added Tory.

Well, now we know why Tory's 2016 debut, I Told You, included a grand total of zero guest features.

Related

DJBooth_logo2x

Tory Lanez to Release “Doper & More Rare Version” of 'New Toronto 2'

The Toronto native promises "GREATNESS" on a never-before-heard version of his latest mixtape.

Tory Lanez, 2018

Tory Lanez Explains Why His Mixtapes Are Better Than His Albums

“I would say my best music lives in the mixtapes.”

DJBooth_logo2x

Tory Lanez: "I Can't Sound Like Somebody I Wrote For"

In a 2014 interview, Lanez hinted at previously writing for Travis Scott, among others.

DJBooth_logo2x

Tory Lanez Coming for Drake's Spot by Making Drake's Music

If Tory Lanez' new music sounds familiar that's because you already heard it when it was a Drake song.

Tory Lanez, best live performer

Tory Lanez: "I Am the Greatest Live Show Performer Period"

Clearly, what Lanez lacks in height (he's a reported 5'5") he's making up for in balls.