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Action Bronson Explains Why Record Labels Suck, Period

"Unless you’re a humongous artist and you’re doing pop songs and hit songs, it really sucks."
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Action Bronson has a love-hate relationship with his record label.

In May, the 33-year-old rapper and TV personality called out his record label on Twitter, demanding they "put my motherfucking album out" or else he'd leak it himself, but then earlier this month, during a Reddit AMA, Bronson apologized for blaming the label on social media, stating that the album's delay was the result of sample clearance issues.

In a new interview with Complex, Bronson once again shifted the blame away from the label but also took the opportunity to explain why "labels suck, period."

"Everyone blames the label," Bronson told music scribe Shawn Setero. "This one ain’t about them. Labels suck, period. They are what they are. Unless they can help you, they suck. Unless you’re a humongous artist and you’re doing pop songs and hit songs, it really sucks. But for me, all I care about is putting out the project the way I made it."

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During his Reddit AMA, Bronson pointed the finger at an obscure Russian sample from 1974, for which the label wasn't able to track down the rights holder, but later in the interview, he redirected the finger pointing at the entire sample clearance process, in particular, his label's sample clearance agents, who he says he doesn't work with directly.

"That’s what slows everything down, is trying to track people down, or actually listening to these people bullshit about samples," Bronson continued. "I don’t have any contact with the sample person. I’m relying on these people to tell me the truth and not be fucking assholes. So you really just never know."

While the sample clearance process isn't exactly a walk in the park, Bronson would have an exponentially more difficult time clearing records for placement, not to mention footing the entire bill himself, if he weren't signed to a major label. 

Action Bronson is slated to released Blue Chips 7000, the follow-up to 2015's Mr. Wonderful, on Friday, August 25 via Atlantic/VICE.

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