Wifisfuneral Is Trying to Win With Music, Not Memes

"When you look at the industry nowadays, you see nothing but characters and memes."

South Florida rap artist Wifisfuneral might not have a Wikipedia page to his name but what he does have is a record deal with Interscope/Alamo Records and a vision for his future.

Last week, the 20-year-old sat down for an interview on Real Late with Rosenberg, and in addition to discussing why the South Florida rap scene is buzzing and the origin story behind his stage name, Wifi passionately explained why he wants to leave a mark on the industry because of his music—not for being a character or a meme. 

"When you look at the industry nowadays, you see nothing but characters and memes, and this and this and that," Wifi told host Peter Rosenberg. "There's a certain formula or certain way you need to do something to get to a level that all of these artists are at. I don't wanna name drop, but all these artists. I wanna break that barrier, I want to bring it back to the music. I want people to focus on making good music and be known for just making good music."

For anyone who has pressed play on Wifi's music, in particular, his August release, Boy Who Cried Wolf, it's hard to separate the Floridian from many of his peers. Sonically, his material is standard fare for 2017—ignorant, turn up production and lyrics about popping pills and getting in trouble with the law. 

Wifi's ambitious approach to "breaking that barrier" should be commended, but in order to actually achieve his goal, he'll most likely have to change his approach to making music. In order to be known for making great music, an artist must focus on making timeless music and nothing in Wifi's concise catalog (so far) suggests he's up to the task.