According to Kworb, a data collection site that analyzes streaming and digital purchase data from Apple Music, Spotify, YouTube and iTunes, for the third straight week rap artists accounted for 15 of the 100 most popular acts in the world and leading the pack was Macklemore (thanks to his new album, Gemini).
Released on September 22, Gemini, Macklemore's first album without producer Ryan Lewis since 2005's The Language of My World, is currently a top 10 album on iTunes in 16 countries (it's No. 1 in the U.S., Austria, Canada, Germany and Switzerland) and a top 10 streaming album on Apple Music in 28 countries (it's No. 1 in Australia, Canada and Hungary), while single "Glorious" is top 10 on Spotify in 11 countries (worldwide it's No. 14) and the Kesha-assisted single "Good Old Days" is a top 10 record on iTunes in five countries (including the U.S., Canada, Australia and New Zealand).
As of 9 a.m. EST on Monday, September 25, 2017, here is a complete list of the 15 artists (and DJ Khaled), their overall position and the country that they rank highest in:
05. Macklemore (Australia)
10. Post Malone (United States)
25. DJ Khaled (Canada)**
32. French Montana (United Kingdom)
34. XXXTENTACION (United States)
35. 21 Savage (United States)
38. Kendrick Lamar (United States)
41. Drake (Canada)
44. Logic (United States)
46. Lil Uzi Vert (United States)
62. Big Sean (Netherlands)
65. Young Thug (United States)
78. Nicki Minaj (United Kingdom)
84. Cardi B (United States)
88. Gucci Mane (United States)
100. Swae Lee (Canada)
**DJ Khaled is not a rapper, but he makes hip-hop music.
A Brief Booth Analysis:
- After spending last week on top, Post Malone jumped two overall spots this week (12 to 10) thanks to his 21 Savage-assisted single "Rockstar," which is currently No. 1 worldwide on Spotify and Apple Music (who announced the single broke their one-week streaming record). On Spotify, "Rockstar" is top three in 25 countries and on Apple Music, it's top three in 23 countries. Dominance.
- Drake has only released one record ("Signs") over the past three months—and none of his More Life singles after "Passionfruit" (see "Free Smoke," "Portland," "Glow") dominated the charts—but based on his back catalog (including More Life) and the continued popularity of his 2016 hit "One Dance," he remains a force. In fact, "One Dance" is still in the Spotify top 100 in four countries (Costa Rica, United Kingdom, Honduras and Australia) and a whopping 28 on Apple Music.
- Cardi B's "Bodak Yellow" continues to dominate around the world, but in order for her to truly skyrocket up the Global Digital Artist Ranking, she's going to need to release an album with at least one more decent-sized hit. "Bodak Yellow" is currently top 10 on iTunes in six countries and top 10 on Apple Music in 19 countries, but on Spotify, it's only in the top 10 in one country: the United States.