Future Is the Most-Watched Rapper & It's Made Him a Lot of Money

It's difficult for most artists to make a living strictly off music revenue, but Future isn't most artists.
Author:
Updated:
Original:
DJBooth_logo2x

It's really difficult these days for most artists to make a living strictly off music revenue (streaming, digital downloads and physical sales), but Future isn't most artists.

According to Forbes, from June 2016 to June 2017, Future earned $23 million, of which only 30% ($6.9M) is attributed to his roughly 70 live shows. The rest? On-demand streaming and video revenue. 

During the magazine's 12-month scoring period, the ATL native racked up a whopping 1.2 billion (!) on-demand video streams—more than any other rapper—and an additional 2.8 billion (!!) on-demand audio streams, which is second only to Drake and his 6.8 billion plays.

It's likely Drake would have also bested Future in the on-demand video stream department as well, but unlike his What a Time To Be Alive collaborator, who released nine official videos through his YouTube channel, Drake didn't release a single video on YouTube during the scoring period. Between the 20 tracks on 2016's Views and the 22 tracks on 2017's project playlist More Life, only "Childs Play" and non-album single "Sneakin'" received video treatments. 

As for Future, it appears his two albums in two weeks strategy paid off. You know, in case that wasn't already obvious by the 21 Platinum or Gold plaques he's scored from the RIAA since January 1, 2017.

Related

DJBooth_logo2x

20 Most-Streamed Hip-Hop & R&B Artists in 2017 (So Far)

It's no surprise to see Drake, Future and Kendrick Lamar at the top of this list, but how 'bout Eminem?

DJBooth_logo2x

Watch Future's Video for "I Serve The Base," It's Throwback Gold

Future wasn't lying about serving that base...

DJBooth_logo2x

Future Releases "Mask Off" Remix Featuring Kendrick Lamar, Listen Now

"How y'all let a conscious nigga go commercial while only making conscious albums?"

DJBooth_logo2x

The Key to Longevity in Music, According to Future

The ATL superstar gives up the key to not burning out as an artist.

DJBooth_logo2x

Future's "Codeine Crazy" Beat Was Originally Made for Nicki Minaj

We don't want to live in this alternate hip-hop universe that could have been.

DJBooth_logo2x

Future Earns First Solo Top 10 Single Thanks to “Mask Off” Viral Challenge

"Mask Off" is also the ATL native's first trip inside the top 40 without a more famous sidekick.