Late last month, Jeezy released a pair of new singles—"Bottles Up" (featuring Diddy Brother Love) and "Cold Summer" (featuring Tee Grizzley)—but so far, neither have produced a lick of buzz across social media or generated many streams. Released for free on SoundCloud and YouTube, the two songs have a combined 318,000 plays across both platforms over the past 12 days. Oof.
To help promote the singles, Jeezy stopped by Hot 97 to speak with Nessa, describing his collaboration with Grizzley as "something that's forever" and something that is "moving the culture" forward.
Here are his full comments on the record, why he reached out to Grizzley and the difference between "Cold Summer" and the field:
"What would it be like for us to do a record and talk about the people we know and the stories that we want to tell. When I contacted him, I was like, 'Yo, I got this record—the producer's from Detroit as well—if you tell your story and I tell mine, and we meet in the middle, I feel like this is going to be something that's forever.' He agreed and when he sent me the verse back, I was like, 'Wow.' When I put my verse with it and we put everything together, I was like, 'Okay, this is what you call moving the culture.' We're talking about something. We're not telling you to go get high, we're not telling you to pop all the Xannies you want to take. This is a real-life record."
Setting aside the fact that we've now reached the point where rappers are pointing out how they don't believe in bragging about abusing Xanax in their songs, has Jeezy actually listened to his own song?
As far as topicality goes, "Cold Summer" is literally no different than tens of records Jeezy has released over the course of his illustrious career. Of course, there's a huge difference between rapping about selling drugs (which is a brutal reality for so many inner-city community members who will do whatever it takes to put food on the table for their family) and rapping about taking them for the sake of entertainment, but smack dab in the middle of Grizzley's verse, we find these glorious bars:
The rap fold I'ma go platinum still / 'Cause I put my deal money in the blow, crack and pills
I'm pretty sure the "culture" won't be moving in a positive direction if the kids who are listening to this record are led to believe it's a good idea to invest their future label advance in a secondary career in selling drugs.
Jeezy is capable of greatness both on the mic and in his community, a place where he truly has been a shining star throughout his recording career. Suffice to say, though, "Cold Summer" is not the type of material that will be remembered "forever," nor is it material that will help to move the culture forward.
And that might be why, for all his grand proclamations, it appears nobody is listening to the record.